Spartan Stores Expands Deployment of MicroStrategy for Enhanced Store and Operational...

Spartan Stores Expands Deployment of MicroStrategy for Enhanced Store and
Operational Reporting

MCLEAN, Va., May 13 /PRNewswire-FirstCall/ -- MicroStrategy(R) Incorporated
(Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI)
software, today announced that Spartan Stores, Inc., (Nasdaq: SPTN) has
expanded its deployment of MicroStrategy to provide enhanced reporting
capabilities for its retail operations and distribution network. Spartan
Stores is the nation's tenth largest grocery distributor.

Spartan Stores uses MicroStrategy's software across the company for a broad
range of BI applications, including sales and profitability reports to monitor
business performance, merchandising reports for detailed insights into gross
margins and category management, marketing reports to evaluate sales promotion
trends and opportunities, and supply chain reports to manage supplier delivery
performance.

Spartan Stores recently expanded its deployment of MicroStrategy to enable
Store Directors and Department Managers to evaluate and manage individual
store and department performance. MicroStrategy is utilized by BI users
throughout the organization, including the CEO, executive management, regional
District Managers, as well as personnel in finance, marketing, merchandising,
and supply chain management.

"With MicroStrategy, we are able to analyze a tremendous amount of information
in a quick and easy manner," said David Couch, Chief Information Officer of
Spartan Stores. "MicroStrategy provides approximately 80% of our retail
operations and sales reporting. We appreciate its reliability, ease-of-use,
and integrated reporting, and we believe that MicroStrategy is the best value
BI software available on the market today."

"MicroStrategy is an excellent fit for retailers with large amounts of data
and diverse user populations," said Sanju Bansal, MicroStrategy's Chief
Operating Officer. "Our scalable BI platform helps retailers analyze their
data for enhanced insights into business areas such as sales trends, inventory
management, store operations, and customer loyalty. We are delighted that
Spartan Stores selected MicroStrategy to support its expanding BI
applications."

About Spartan Stores
Grand Rapids, Michigan-based Spartan Stores, Inc., (Nasdaq: SPTN) is the
nation's tenth largest grocery distributor with warehouse facilities in Grand
Rapids and Plymouth, Michigan. The Company distributes more than 40,000
private-label and national brand products to more than 350 independent grocery
stores in Michigan, Indiana and Ohio. Spartan Stores also owns and operates
100 retail supermarkets in Michigan, including D&W Fresh Markets, Family Fare
Supermarkets, Felpausch Food Centers, Glen's Markets, and VG's Food and
Pharmacy and 18 gas stations.

About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence
(BI) technology. MicroStrategy provides integrated reporting, analysis, and
monitoring software that helps leading organizations worldwide make better
business decisions every day. Companies choose MicroStrategy for its advanced
technical capabilities, sophisticated analytics, and superior data and user
scalability. More information about MicroStrategy (Nasdaq: MSTR) is available
at www.microstrategy.com.

MicroStrategy and MicroStrategy Business Intelligence Platform are either
trademarks or registered trademarks of MicroStrategy Incorporated in the
United States and certain other countries. Other product and company names
mentioned herein may be the trademarks of their respective owners.

Contact:
Wende Cover
MicroStrategy Incorporated
703-770-1646
wcover@microstrategy.com

SOURCE MicroStrategy Incorporated

Wende Cover of MicroStrategy Incorporated, +1-703-770-1646,
wcover@microstrategy.com