Focus on the US Alternative Sweeteners Market

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US Alternative Sweeteners Market

http://www.reportlinker.com/p0119411/US-Alternative-Sweeteners-Market.html

Conventional vs. alternatives

Few food ingredients have garnered as much attention or been more influenced by
the latest food fads than sweeteners. This is partly because we consume so much
of them, nearly $12 billion in 2008, but also because all sweeteners have some
significant flaw, whether it be health concerns, taste or cost. For the most
part, sugar and high-volume corn sweeteners such as high fructose corn syrup
(HFCS) remain the dominant products, with sugar benefitting more recently from
its rebranding as a pure, natural product (and by lower costs than HFCS). But
sugar and HFCS are increasingly challenged by alternative sweeteners, which
target consumers that want to reduce their caloric intake or who are concerned
about diseases such as diabetes. Alternative sweeteners are expected to account
for 12 percent of the market by 2013 (totalling $1.3 billion), with growth
driven by strong advances for established products like sucralose and by the
development of new products like stevia extract. While the large, but now
slowgrowing carbonated soft drink market has been the key focus of alternative
sweetener suppliers in the past, growth in other food applications will become
more critical to future success. That success also depends on the development of
products with better taste profiles than the existing leading brands and a
continued reduction of sweetener costs.

Record of success

To date, the great successes for alternative sweeteners have been in diet soft
drinks, sugarless gum, and tabletop sweetener products. Diet soft drinks have
gained a third of the market, mainly because aspartame and ace-K have found
consumer favor as an alternative to sugar and HFCS, building on a much smaller
share of the market held by drinks sweetened with saccharin. Sugarless gum now
outsells sugared gum, as blends of polyols and high-intensity sweeteners such as
sucralose and ace-K can be combined to provide the right combination of bulk,
texture, flavor profile and sweetness. The tabletop segment has long been
receptive to alternative sweeteners. Saccharin retains a presence there and,
more recently, sucralose has become dominant in the tabletop market. Natural
alternatives such as reb-A and agave nectar are also gaining market presence.

Hope for the future

In other potential markets, adoption of alternative sweeteners has been slower.
Although they can deliver the requisite sweetness for nearly any food or
beverage application, they have generally fallen short in one way or another.
Some are insufficiently stable when heated, limiting their use in baked goods
and other processed foods, while others have an unpleasant aftertaste. And few
alternatives successfully mimic the other physical properties beyond sweetness
that make sugar a nearly indispensible ingredient in many food items. In some
cases, the reasons for sluggish growth are less readily explained. Sucralose has
not made a significant dent in the carbonated soft drink market, which remains
by far the largest single outlet for alternative sweeteners. In contrast, ace-K
is not widely used in applications outside of soft drinks. Stevia and its
extracts will benefit from efforts to promote it as a natural alternative to
other high intensity sweeteners, but offtastes remain.

Study coverage

Details on these and other key findings are contained in Alternative Sweeteners,
a new industry study. It presents historical demand data (1998, 2003, 2008) plus
forecasts for 2013 and 2018 by product and market. In addition, the study
assesses key market environment variables, evaluates market share data and
profiles 36 competitors in the US industry.

TABLE OF CONTENTS

INTRODUCTION viii

I. EXECUTIVE SUMMARY 1

II. MARKET ENVIRONMENT 4

General 4

Demographic Trends 6

Macroeconomic Overview 8

Consumer Spending 13

Dietetic Food Overview 14

Health Overview 16

Diabetes 17

Obesity & Dieting 18

Pricing & Product Mix 21

Regulatory Overview 23

International Activity 26

Foreign Trade 28

III. SWEETENER OVERVIEW 30

General 30

Conventional Sweetener Overview 34

Sucrose 37

Corn Sweeteners 40

High Fructose Corn Syrup (HFCS) 42

Other Corn Sweeteners 45

Other Conventional Sweeteners 46

Sugar Equivalency 48

IV. PRODUCTS 51

General 51

High Intensity Sweeteners 56

Aspartame 60

Markets 63

Suppliers 64

Sucralose 65

Markets 67

Suppliers 69

Saccharin 70

Markets 73

Suppliers 74

Acesulfame Potassium (Ace-K) 75

Markets 76

Suppliers 78

Neotame 79

Polyols 80

Sorbitol 83

Mannitol 86

Xylitol 87

Maltitol 89

Erythritol 91

Other Polyols 93

Other Alternative Sweeteners 95

Stevia 97

Agave Nectar 98

All Other 99

V. MARKETS 101

General 101

Food 104

Food Industry Overview 104

Alternative Sweetener Demand 106

Tabletop Sweeteners 109

Tabletop Sweetener Overview 110

Alternative Sweetener Demand 111

Candy & Confections 114

Candy & Confections Outlook 115

Alternative Sweetener Demand 116

Chewing Gum 119

Chocolate Candy 121

Other Candy & Confections 123

Dairy Products 126

Dairy Product Overview 127

Alternative Sweetener Demand 129

Ice Cream 132

Yogurt 132

Other Dairy Products 134

Other Food Products 135

Beverages 139

Beverage Industry Overview 139

Alternative Sweetener Demand 142

Carbonated Soft Drinks 144

Carbonated Soft Drink Overview 145

Alternative Sweetener Demand 147

Other Beverages 151

Other Beverage Overview 151

Alternative Sweetener Demand 154

Personal Care Products 156

Personal Care Product Overview 157

Alternative Sweetener Demand 160

Pharmaceuticals 161

Pharmaceutical Industry Overview 162

Alternative Sweetener Demand 163

VI. INDUSTRY STRUCTURE 166

General 166

Market Share 168

Formulators 171

Competitive Strategies 171

Cooperative Agreements 173

Research & Development 175

Marketing 176

Distribution 180

Company Profiles 181

Ajinomoto Company Incorporated 182

Alberto-Culver Company 183

Alcan Incorporated, see Rio Tinto

Archer-Daniels-Midland Company 184

Arnhem Group 186

BENEO-Palatinit, see Suedzucker

Cargill Incorporated 187

Celanese Corporation 190

Corn Products International Incorporated 192

CSM NV 194

Cumberland Packing Corporation 195

Danisco A/S 197

JMC Corporation 199

Johnson & Johnson 200

Makhteshim-Agan Industries Limited 203

MC-TOWA International Sweeteners Company

Limited, see Mitsubishi

McNeil Nutritionals LLC, see Johnson & Johnson

Merisant Company 204

Mitsubishi Corporation 207

NOW Health Group Incorporated 208

NutraSweet Company 209

Nutrinova Nutrition Specialties & Food Ingredients

GmbH, see Celanese

Pharmed Medicare Private Limited 212

PMC Global Incorporated 213

PureCircle Limited 214

Rio Tinto Group 216

Roquette Freres SA 217

San Fu Chemical Company Limited 219

Suedzucker AG 220

Sugar Foods Corporation 221

Tate & Lyle plc 222

United American Industries Incorporated 224

Whole Earth Sweetener Company LLC, see

Merisant

Other Companies Mentioned in Study 226

LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY

Summary Table 3

SECTION II -- MARKET ENVIRONMENT

1 Population & Households 8

2 Macroeconomic Indicators 12

3 Personal Consumption Expenditures 14

4 Diabetes & Obesity Conditions 17

5 Selected Alternative Sweetener Prices 23

SECTION III -- SWEETENER OVERVIEW

1 Sweetener Demand by Type & Market 33

2 Conventional Sweetener Demand by Type 36

3 Sucrose Demand by Market 40

4 Corn Sweetener Demand by Type & Market 42

5 High Fructose Corn Syrup (HFCS) Demand by Type & Market 44

6 Other Corn Sweetener Demand by Type & Market 46

7 Other Conventional Sweetener Demand by Type 48

8 Sugar Equivalency 50

SECTION IV -- PRODUCTS

1 Alternative Sweetener Demand by Type 54

2 High Intensity Sweetener Demand by Type 59

3 Aspartame Demand by Market 63

4 Sucralose Demand by Market 67

5 Saccharin Demand by Market 73

6 Acesulfame Potassium (Ace-K) Demand by Type 76

7 Neotame Demand by Market 80

8 Polyol Demand by Type 83

9 Sorbitol Demand by Market 85

10 Mannitol Demand by Market 87

11 Xylitol Demand by Market 89

12 Maltitol Demand by Market 91

13 Erythritol Demand by Market 93

14 Other Polyol Demand by Market 95

15 Other Alternative Sweetener Demand by Type & Market 96

SECTION V -- MARKETS

1 Alternative Sweetener Demand by Market 103

2 Food Shipments 106

3 Food Markets for Alternative Sweeteners 108

4 Tabletop Market for Alternative Sweeteners 114

5 Candy & Confection Shipments 116

6 Candy & Confection Market for Alternative Sweeteners

by Application & Type 119

7 Chewing Gum Market for Alternative Sweeteners 121

8 Chocolate Candy Market for Alternative Sweeteners 123

9 Other Candy & Confection Market for Alternative Sweeteners 126

10 Dairy Product Shipments by Type 129

11 Dairy Market for Alternative Sweeteners by Application

& Type 131

12 Other Food Markets for Alternative Sweeteners

by Application & Type 138

13 Beverage Production 142

14 Beverage Markets for Alternative Sweeteners 144

15 Carbonated Soft Drink Production 147

16 Carbonated Soft Drink Market for Alternative Sweeteners

by Type 150

17 Other Beverage Production 154

18 Other Beverage Markets for Alternative Sweeteners by

Application & Type 156

19 Cosmetic & Toiletry Supply & Demand 159

20 Personal Care Product Market for Alternative Sweeteners

by Type 161

21 Pharmaceutical Shipments 163

22 Pharmaceutical Market for Alternative Sweeteners 165

SECTION VI -- INDUSTRY STRUCTURE

1 US Alternative Sweetener Sales by Company, 2008 167

2 Selected Cooperative Agreements 174

LIST OF CHARTS

SECTION III -- SWEETENER OVERVIEW

1 Sweetener Demand by Market, 2008 34

2 Conventional Sweetener Demand by Type, 2008 37

SECTION IV -- PRODUCTS

1 Alternative Sweetener Demand by Type: Volume &

Value, 2008 55

2 High Intensity Sweetener Demand by Type, 2008 60

SECTION V -- MARKETS

1 Alternative Sweetener Demand by Market, 2008 103

2 Food Markets for Alternative Sweeteners, 2008 109

SECTION VI -- INDUSTRY STRUCTURE

1 Alternative Sweetener Market Share, 2008 168

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US Alternative Sweeteners Market

http://www.reportlinker.com/p0119411/US-Alternative-Sweeteners-Market.html

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