Affliction Clothing ANNOUNCES Gene Simmons as Brand Ambassador

Donates to Children's Hospital of Los Angeles' Race for the Cure

SEAL BEACH, Calif., May 14 /PRNewswire/ -- Affliction Clothing, the premier
label for men who love hard rock and fast living, has announced that Gene
Simmons, Rock God, Multi-Media Magnate and co-founder of the hottest band in
the world, KISS will be serving as a brand ambassador. The relationship is the
result of both parties' commitment to Children's Hospital of Los Angeles'
Rally for the Cure.

"We are looking forward to working with Gene Simmons and having him assist in
furthering the Affliction brand," commented Eric Foss, Owner and Creative
Director of Affliction. "We launched with a rock aesthetic and while we have
branched out to include other lifestyles including action and pro sports such
as surf, skate, motocross, football, baseball, boxing, and MMA, we have held
fast to our rock 'n roll roots."

Gene Simmons commented, "I'm Gene Simmons. And you're not. I only get involved
with entities that share my passion for vision. And that means my way or the
highway. That takes creativity, an arrogant, almost delusional belief in self
and a take no prisoners attitude in business."

Since Affliction's launch in August of 2005, the line catapulted to the
forefront of men's fashion and is now found in the hottest boutiques and high
end department stores, on the heaviest bands, and on A-list celebrities.

Affliction
Already a mainstay for the most elite athletes, best rock bands, A-list
celebrities and the fashion conscious, Affliction Clothing's ability to set
the bar high in fashion is evident in its collection's indulgence of style and
design, focus on quality, and its trademark series of divinely executed, dark
and powerful themes. (www.afflictionclothing.com)

SOURCE Affliction Clothing

Pamela Rogers of Affliction Clothing, +1-818-282-5788,
pr@afflictionclothing.com