MyWay Village Offers Seniors New Ways to Connect Online Combining Social Media and Personalized Training

BOSTON, MA, May 14 (MARKET WIRE) --
MyWay Village, the first senior-focused technology company to help
seniors get online in an easy and social way, today announced it is a
seeing dramatic increase in users at senior living communities throughout
the country. The company just finished rolling out its Connected
Living(TM) program with Chicago-based Brookdale in Boston and Chicago.
Residents at communities in both cities have shown up in record numbers
for the launch events. The initial participation has jumped from three
percent to 36 percent active senior users who are now using the social
media technology and personal training to stay connected with other
residents, family and friends. More than 66 percent of residents have
signed on to the community digital directory to put in a profile for
others to see.

Brookdale residents can access a customized home page that allows them to
choose from a variety of activities including sending and receiving
electronic messages, sharing and viewing photographs, listening to audio
books and music, recording their own personal memoirs, and receiving
notifications of events happening daily at their Brookdale community.
MyWay Village provides on-going support to retirement communities,
residents and their families through a team of "Ambassadors," who provide
individualized help for seniors, and who lead group activities and
classes on computer use, memoir sharing, and book clubs.

"We pride ourselves on offering superior lifestyle options and
cutting-edge services," said Sara Terry, senior vice president for
Optimum Life(R) at Brookdale. "The Connected Living at Brookdale program
has dramatically increased communication among our residents and
heightened their knowledge of each other's lives. The personal support of
an Ambassador is proving to be key for getting first time computer users
online."

"Seniors are excited to participate," said Sarah Hoit, CEO and co-founder
of MyWay Village. "They have so much to share, and once connected, are
spending hours writing memoirs and messaging with their families. Families
now have a better communication link to their loved ones ... it gives them
peace of mind."

Sarah Rieger, lifestyle director at the Seasons of Glenview in Glenview,
Ill. said, "The discussion groups are very successful, and our residents
love sharing their stories. They are reaching out to people they might
never have before. Our residents are sharing about families, careers,
growing up and also things that are harder to talk about, like surviving
the Holocaust."

At Brookdale Senior Living's River Bay Club in Quincy, Mass. Geri
Dussault, executive director, said, "Of our 286 residents, more than 100
are currently actively engaged in the Connected Living program. That's up
from almost zero technology use in this building six months ago."

About MyWay Village

Founded in 2007, MyWay Village is transforming the experience of aging and
connecting families across generations by combining simplified technology
with high-touch personal support. The company is based in Quincy,
Massachusetts. More information can be found at www.mywayvillage.com or by
calling the number below.

For more information contact:

Sarah Hoit
MyWay Village
617-328-1600 ext. 323
shoit@mywayvillage.com

Mara Stefan
Emerge PR
617-729-3171
mstefan@emergepr.com

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