Gives Nation's Jobless Men a Respite From Hardships of Economic Downturn

Fri May 15, 2009 6:01am EDT

* Reuters is not responsible for the content in this press release.

You're a man who's out of work, with your life savings quickly dwindling,
and the country's economic outlook is giving you little reason for
optimism -- what are you to do? Rather than fritter away the hours
aimlessly surfing the web looking at naked women, upstart social network has another option: fritter away the hours looking at naked
women -- and get compensated for it.

    "Times are tough, and a little escape from reality is something that we
all need in hard times," said Executive Editor Liam Colins.
"Between our gorgeous models, clever bloggers and growing population of
members, MyHi is definitely a great distraction from the rigors of modern
life. Add to that the fact that we reimburse members for expressing
themselves and having fun and you've got a distraction that it actually
pays to indulge in."

    In addition to 'pin-up' style photos and videos from the site's featured
models, MyHi includes a system through which members earn points by
uploading photos and videos, blogging and otherwise participating in the
MyHi community. Members can then cash in the points for tech gadgets,
sports gear, apparel and other prizes.

    While the point system and extensive interactive features of MyHi provide
extra incentive to become a member of the site, it is the collection of
beautiful women on the site that keeps guys coming back for more, Colins

    "Don't get me wrong; MyHi isn't a replacement for your decimated
investment portfolio," Collins said. "But spending time browsing our
photos and videos will help guys get back on their feet."

    Several MyHi members have chimed in with blogs expressing how the site has
helped them fight off the depression and despair that often comes with
being unemployed, including a recently laid off autoworker who posts under
the username "AmericanIdle" (

    "So I got laid off of my job recently... [and] I'm pretty happy to find
this site," AmericanIdle, who identifies himself as a laid-off autoworker,
wrote in a recent blog post. "At least now I've got something to do other
than drink cheap beer and watch daytime TV; I had to cancel all my premium
channels, and there's only so much Oprah and Doctor Phil a man can take."

    Another MyHi member, writing under the name "LayedOff"
( expressed his approval that MyHi's models represent
a step up in 'class' compared to most erotica available online these days.

    Colins said that it has "warmed the heart" of the MyHi staff to watch the
site being adopted so eagerly by its core audience, which includes a
healthy percentage of women, despite the site's masculine focus.

    "We couldn't be happier to see a vibrant 'co-ed' community developing
right before our eyes," Colins said. "We're hoping to show that
masculinity is still something that appeals to women, and that the
American sense of humor is alive and well, even in the face of harsh
economic times."

    For more information and to establish your free MyHi account, visit


Brian Gross
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