AOL Launches Pet Site PawNation.com

* Reuters is not responsible for the content in this press release.

Mon May 18, 2009 8:00am EDT

New AOL Site Celebrates Pets and the People Who Love Them
NEW YORK--(Business Wire)--
AOL`s MediaGlow publishing unit, http://www.mediaglow.com, announced the launch
of PawNation.com, http://www.pawnation.com, a new website that lets pet lovers
share pet photos and stories, read the latest animal news, find useful tips and
information, or just smile at a gallery of puppies in cups, pandas at play and
everything in between. PawNation.com is part of the AOL® Living network,
http://living.aol.com, which is one of the top three lifestyle sites with more
than 17.6 million monthly unique visitors, according to April 2009 comScore
Media Metrix data. 

Purina® ProPlan® brand Pet Food, http://www.proplan.com, is the official launch
partner of PawNation.com. The partnership was secured by AOL`s Platform-A,
http://www.platform-a.com, the industry`s largest domestic digital advertising
platform1. 

"Pets are a part of the family for millions of people, and PawNation.com is a
one-stop shop for everything pets," said Stephanie Dolgins, Senior Vice
President, AOL Women`s & Lifestyle Programming. "The new site is also further
proof that we`re listening to the wants and interests of our audience while
welcoming a new audience to experience all we have to offer within the AOL
Living network." 

Features on PawNation.com include:

* Ask a Vet - a question and answer forum with New York City-based veterinarian
Dr. Matthew Cooper; 
* I Work With Animals! - highlights professionals within the animal industry
from lion tamers to dog walkers to marine biologists; 
* Pets on TV- a weekly column spotlighting animals on television, from that
commercial you can`t get out of your head to your favorite sitcom pet; 
* Helpful resources on caring for your four-legged family members to coping with
the loss of a pet; 
* Latest updates on pet news and products; 
* Coverage on celebrity pets, hero pets and pet horoscopes.

In addition, users can subscribe to PawNation`s RSS feed, follow PawNation on
Twitter, http://twitter.com/paw_nation, or become a friend of PawNation on
Facebook. 

PawNation.com joins the expanding AOL Living network, which includes AOL Food,
http://food.aol.com, AOL Health, http://health.aol.com, AOL Home,
http://home.aol.com, Lemondrop.com, http://www.lemondrop.com, Parentdish.com,
http://www.parentdish.com, and StyleList.com, http://stylelist.com. 

AOL`s MediaGlow publishing unit operates more than 70 sites and attracts more
than 76 million unique visitors each month, according to comScore Media Metrix.
It plans to launch more than 30 new sites in 2009. 

About AOL

AOL is a global Web services company that operates some of the most popular Web
destinations, offers a comprehensive suite of free software and services, runs
one of the largest Internet access businesses in the U.S., and provides a full
set of advertising solutions. A majority-owned subsidiary of Time Warner Inc.,
AOL LLC and its subsidiaries have operations in the U.S., Europe, Canada and
Asia. Learn more at AOL.com. 

1 According to April 2009 comScore Media Metrix 



AOL Corporate Communications
Diedre Ayers, 212-652-6355
diedre.ayers@corp.aol.com

Copyright Business Wire 2009

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