Regal Entertainment Group to InstallSony 4K Digital Cinema Projection Systems Across Entire Circuit

* Reuters is not responsible for the content in this press release.

Mon May 18, 2009 8:00am EDT

Sony`s state-of-the-art 4K projection systems produce the highestlevels of
resolution, contrast and image quality for Regal`s patrons
KNOXVILLE, Tenn. & PARK RIDGE, N.J.--(Business Wire)--
Regal Entertainment Group, the largest motion picture exhibitor in the world,
and Sony Electronics announced an agreement for the installation of Sony 4K
digital projection systems across its entire circuit over the next 3 to 5 years,
which will create the most extensive 4K deployment to date. 

"The rollout of these Sony 4K systems gives Regal the opportunity to utilize the
latest technology to provide our patrons the best available presentation," said
Amy Miles, Regal Entertainment Group`s incoming chief executive officer. "Sony`s
state-of-the-art 4K systems produce the highest levels of resolution, contrast
and overall image quality." 

Approximately 1,500 of the Regal screens will also be outfitted for 3D digital
projection, using Sony`s newly introduced dual-lens adaptor technology. 

"Regal has always been at the forefront of merging technology with entertainment
to create a dynamic movie-going experience," said Gary Johns, vice president and
head of Sony Electronics` digital cinema business. "The innovative design and
capabilities of the 4K projectors are a perfect fit for supporting their
commitment to deliver not only the highest-quality 2D and 3D digital projection,
but also alternative content, live theatrical events and more." 

Sony 4K projectors offer the highest image resolution of all projection
technologies, producing 8.8 million pixels. 4K technology provides image
resolution four times greater than 2K projection systems and slightly more than
four times greater than high-definition. 

The Regal and Sony agreement is part of an initiative being led by Digital
Cinema Implementation Partners, LLC (DCIP), an organization formed in 2007 by
Regal Entertainment Group, AMC Entertainment and Cinemark USA, Inc. DCIP is
charged with planning and implementing the deployment of digital cinema. 

About Regal Entertainment Group

Regal Entertainment Group (NYSE: RGC) is the largest motion picture exhibitor in
the world. The Company's theatre circuit, comprising Regal Cinemas, United
Artists Theatres and Edwards Theatres, operates 6,763 screens in 547 locations
in 39 states and the District of Columbia. Regal operates theatres in all of the
top 33 and 44 of the top 50 U.S. designated market areas. We believe that the
size, reach and quality of the Company's theatre circuit not only provide its
patrons with a convenient and enjoyable movie-going experience, but is also an
exceptional platform to realize economies of scale in theatre operations. 

About Sony Electronics

Sony Electronics Inc. is headquartered in San Diego, Calif. and is a leading
provider of audio/video electronics and information technology products for the
consumer and professional markets. Operations include research and development,
design, engineering, manufacturing, sales, marketing, distribution and customer
service. Sony`s Broadcast and Business Solutions Company develops and
manufactures video and audio technologies for professional applications
including its 4K projectors for digital cinema, as well as technologies for
broadcast television and motion picture production, event videography, ENG/EFP,
digital cinematography, videoconferencing, IP surveillance and security, digital
signage, and remote system diagnostics and monitoring. For more information
about Sony`s 4K projectors, visit www.sony.com/digitalcinema. 





Media Contacts:
Regal Entertainment Group
Sr. VP Marketing & Advertising
Dick Westerling, 865-925-9539
or
Sony Electronics
Sr. Public Relations Manager
Tom Di Nome, 201-930-6357
or
Financial Contact:
Regal Entertainment Group
Vice President - Investor Relations
Don De Laria, 865-925-9685 



Copyright Business Wire 2009

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