Corefino Accounting Solution Helps SHOP.COM Gain 52% Savings

Internet Shopping Leader SHOP.COM Selects Outsourced `People-Place-Platform`
Model; Mid-Sized Companies Saying the Move Away from On-Premise Technology Makes
`Perfect Sense`

SUNNYVALE, Calif.--(Business Wire)--
Corefino, the Future of 21st Century Accounting, today announced that its
customer, Internet shopping innovator SHOP.COM, is realizing a 52 percent return
on investment since selecting Corefino to run its accounting operations in Q1
2009. SHOP.COM executives credit a super fast, efficient deployment and
Corefino`s new completely outsourced "people-place-platform" business model that
was also announced in a separate press release today.

SHOP.COM is deploying Corefino`s unique three-part accounting
software-as-a-service (SaaS), business process outsourcing (BPO) and Triple-C
(connect-correct-comply) Platform. Corefino`s custom-built Triple-C Platform,
which includes more than 500 business processes, workflow and quality assurance
checks and reviews, delivers Best Practices and Process Workflows via an
Internet portal for providing a level of cost savings and business efficiencies
that cannot be realized via on-site technology matched with on-site employees.
By outsourcing the routine accounting function - much the same way as ADP has
with the payroll function - mid-market companies can realize fast gains via a
monthly subscription model of accounting "in the cloud."

"The decision to outsource our financial and accounting processes made sense for
SHOP.COM. Continuing to pay separately for expensive software licenses and
in-house personnel when we could contract with Corefino to provide a
comprehensive service at a greatly reduced cost would not have made sense," said
Dave Morrison, Chief Financial Officer of SHOP.COM.

SHOP.COM had specified a set of requirements that were necessary prior to its
selection of Corefino: 1) A fast implementation so the company would be
up-and-running with minimal downtime; 2) Communication throughout the entire
integration process to ensure it ran smoothly; and 3) The ability to satisfy
various compliance and information security criteria, including Payment Card
Industry (PCI) compliance standards. SHOP.COM also needed a solution with the
ability to handle merchant credit card data and implement intense information
security standards that ensured the integrity of data from its Internet-based
customer database.

"After evaluating a number of competitors, we found that Corefino had the
combination of people, processes and technology best suited to our needs to
ensure that our monthly and quarterly financials were produced accurately and
consistently on-time. This should also prove to be a comprehensive solution when
it comes time for our annual audit," said Morrison. "Another important criteria
for us was Corefino`s ability to undertake the entire transition in less than a
month`s time. Outsourcing our financials to Corefino allows me to focus my time
on SHOP.COM`s critical strategic issues."

Corefino`s Triple-C Platform - Adaptable and Scalable

Corefino delivers built-in adaptability, scalability and business intelligence
with its `Triple-C Platform.` This custom-built technology platform and deep
accounting expertise enables growing mid-market companies to:

* Connect companies 24/7 to a Web Portal for viewing their financials
* Correct information/data flows to accurately stream into accounting programs
that ensure accuracy
* Comply with all current accounting, regulatory and other accounting-related
mandates that impact audit-ready representation of financials for
streamlined/complete monthly, quarterly, annual closes; pre-IPO or merger
activities; Board/venture capital-backed assessments, etc.

"This is a story of two market innovators who are winning by leveraging the
newest technologies and introducing great new ideas," said Karen Northup, CEO
and Founder of Corefino, Inc. "Teaming with SHOP.COM - who forges buying
efficiencies through its comparison shopping framework - is a naturally good fit
for Corefino and a company that we are proud to be associated with. Both of us
are focused on bringing better value and driving down unnecessary costs for our
customers. SHOP.COM`s customer is a smart and savvy Internet buyer; Corefino`s
customer is a smart and savvy mid-market company like SHOP.COM`s"

Corefino serves all mid-market companies, but also has expertise in health
services, clean technology, electronic gaming, digital home services,
non-profits and regional offices.

About Corefino

Corefino is the `Future of 21st Century Accounting` - a completely outsourced
solution for replacing the aging on-premise approach to performing routine
financials. Corefino offers a turnkey people/place/platform combination of
outsourced accounting experts, outsourced technology and its Triple-C
(Connect-Correct-Comply) Best Practices/ workflow framework. By removing the
on-site technology and headcount headaches from mid-market CFO`s and
Controllers, Corefino helps them to become `strategic accelerators` capable of
more meaningful business impact.

Corefino operates on a variety of Software-as-a-Service (SaaS)-based platforms
via monthly subscriptions, and has formed strategic partnerships including ADP,
EASi and Intaact. Corefino has vertical market expertise in digital home
services, electronic gaming, health services, municipal government, regional
corporate offices, alternate energy and clean technology focused companies.
Corefino services include reconciliation, GAAP-based financials, plus others
that facilitate monthly/quarterly/annual closes, IPO and merger preparation,
etc. The company was founded in 2004, the Triple-C platform was completed in
2006, and the company received capitalization in 2008 to challenge the
mid-market ERP leaders. Corefino, recognized as a candidate for
InformationWeek`s 2009 `Top 50` Start-Ups, is based in Sunnyvale, CA. For more
information on the company, please see www.corefino.com.

About SHOP.COM

SHOP.COM is the comparison shopping engine that is designed to meet the specific
shopping needs of women - and the individual business needs of merchants.
Leveraging the multi-merchant features of its patented OneCart technology along
with extensive partner store integration, SHOP.COM offers an authoritative
selection of products from well-known brand name merchants and high quality
specialty retailers. Privately-held, SHOP.COM is a California-based company
which operates nationally and in the United Kingdom. For more information, visit
the company`s web site at www.SHOP.COM.

Corefino, Inc.
Ethan Parker, 650-267-2977
Marketing Manager
ethan.parker@corefino.com

Copyright Business Wire 2009