Umpqua Bank Opens New Vancouver, Wash., Neighborhood Store

User-Friendly Store Located in Esther Short Commons Marks Umpqua`s FifthLocation
in the Area
VANCOUVER, Wash.--(Business Wire)--
Today, Umpqua Bank, a subsidiary of Umpqua Holdings Corporation (NASDAQ: UMPQ)
and pioneering community bank, opened a "neighborhood store" in Vancouver, Wash.
Located at 720 Esther St. in Esther Short Commons, the new location is one of
five Umpqua Bank neighborhood stores, which redefine conventional banking
practices and design. Similar to cafés and other gathering places, Umpqua`s
neighborhood stores are embedded in established neighborhoods, providing
residents and visitors with an engaging space to browse local merchandise, shop
online, enjoy a cup of coffee and learn about community events and resources -
in addition to banking.

"Led by Mayor Pollard, Vancouver has done a great job revitalizing its downtown
and we are very pleased to be a part of it through this new store," said Ray
Davis, president and CEO of Umpqua Bank. "Our neighborhood stores have been
designed to foster community while providing residents and businesses with the
financial resources they need. We see Esther Short Commons as the perfect
location to do both."

Umpqua Bank`s neighborhood store strategy reduces the bank`s construction costs
and building time by approximately 50 percent. The stores are designed as
neighborhood hubs - smaller spaces where every square inch is maximized to
provide personalized, community-focused experiences.

The 1,500-square-foot store is Umpqua`s fifth retail location in Vancouver and
will be managed by Naomi Camargo who previously served as store manager at
Umpqua`s Vancouver Mill Plain location. The store will be open Monday through
Thursday from 9:00 a.m. to 5:00 p.m., Fridays from 9:00 a.m. to 6:00 p.m., and
Saturdays from 9:00 a.m. to 1:00 p.m. Umpqua`s Esther Short location is fully
equipped to offer personal banking, small business finance and commercial
lending resources.

Community Events

Umpqua Bank will host a series of community events in May and June to celebrate
the Esther Short neighborhood store opening.

* Ribbon Cutting Ceremony: Tuesday, May 19 at 9:00 a.m.

Join the Vancouver Chamber of Commerce and Mayor Pollard for a ribbon cutting
ceremony at Umpqua Bank`s Esther Short store on Tuesday, May 19 at 9:00 a.m. The
ceremony is open to the public.

* Umpqua Bank Neighborhood Party and Open House: Tuesday, June 2 from 5:00 p.m.
to 7:00 p.m.

Featuring local food and drinks, live music and picnic-themed giveaways, Umpqua
Bank will host a community party at Esther Short Park. The party is open to the
public. Please RSVP to Tasha Phelps at tashaphelps@umpquabank.com or by calling
360-573-4014.

About Neighborhood Stores

Unlike traditional banks, Umpqua`s neighborhood stores feel more like cafés and
are designed as a place for the neighborhood to connect with community
information. In addition to bank products, stores feature electronic bulletin
boards that provide in-depth community information, and neighborhood calendars,
as well as access to computer cafés called MyBooth that are equipped with
community and online resources. The stores also incorporate enhanced banking
automation technologies, including cash recyclers that maximize space and
improve store associate efficiency and security.

Umpqua`s neighborhood stores feature a one-of-a-kind, interactive Discover Wall.
This multi-screen display delivers a choreographed video experience to customers
as well as an interactive sustainable presentation of bank products and
services, which allows customers to print and takeaway only the materials they
want and need.

Umpqua`s neighborhood store concept is designed to be 1,500 square feet, can be
built in 45 days (compared to the industry average of 120 days), and cuts
construction costs by approximately 50 percent, while delivering Umpqua`s unique
full-service banking upon completion.

About Umpqua Bank

Umpqua Bank, headquartered in Roseburg, Ore., is a subsidiary of Umpqua Holdings
Corporation (NASDAQ: UMPQ) and has 151 locations between Napa, Calif., and
Bellevue, Wash., along the Oregon and Northern California Coast and in both
Central California and Central Oregon. Umpqua Bank has been recognized for its
innovative customer experience and banking strategy by national publications
including the Wall Street Journal, New York Times, BusinessWeek, Fast Company
and CNBC. The company has been recognized for the past three years in a row on
FORTUNE magazine`s list of the country`s "100 Best Companies To Work For."
Umpqua Holdings also owns retail brokerage subsidiary Strand, Atkinson, Williams
& York Inc., which has locations in Umpqua Bank stores and in dedicated offices
throughout Oregon. Umpqua Bank's Private Client Services Division provides
tailored financial services and products to individual customers. Umpqua
Holdings Corporation is headquartered in Portland, Ore. For more information,
visit http://www.umpquabank.com/.

Media:
Umpqua Bank
Lani Hayward, 503-727-4132
lanihayward@umpquabank.com
or
Lane PR
Eve Callahan, 503-546-7867
eve@lanepr.com

Copyright Business Wire 2009