Miraval Arizona Reports Record Increase in Bookings for Spring 2009
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Premier Resort Sees Rise in Occupancy as Consumers Seek to Integrate Balance into Their Lives 75 percent of on-resort private homes sold TUCSON, Ariz.--(Business Wire)-- Miraval Arizona Resort & Spa (miravalresort.com) today reported record bookings for April 2009, eclipsing bookings for the same time last year, with occupancy levels reaching 88 percent over the past weekend - the highest-booked weekend of the year. During these difficult economic times Miraval Arizona is proving to be a place for guests to get away from their daily routine and re-charge and re-balance their lives through the resort`s signature programming and exceptional amenities. "The recent economic downturn has caused tremendous upheaval for many people and now, more than ever, they are seeking to learn how to manage anxiety and stress in constructive ways," said Philippe Bourguignon, chairman and CEO of Miraval. "Miraval offers a wide range of programming to help people improve themselves as well as a wonderful escape from the challenges of everyday life." Miraval Arizona also is making it easier than ever for previous and new guests to experience Miraval by offering a special value-driven package called Authentic Remedy that includes signature experiences, such as Quantum Leap and Desert Tightrope, fine cuisine, and a $125 daily credit toward spa treatments or golf, for $399 per person per night. This offer is available on trips booked through June 30, 2009. Miraval Arizona offers more than 150 programs and activities, from yoga to exhilarating ropes courses to backcountry bike riding, all intended to help guests recharge, relax, and re-balance their lives. According to Michael Tompkins, Miraval`s General Manager, guests have increasingly expressed interest in programs such as the Equine Experience and Mindful Stress Mastery, both of which are designed to help guests manage daily challenges by better understanding their behavioral patterns. Miraval's highly-regarded Equine Experience offers an opportunity to practice living life in the moment. Led by renowned expert Wyatt Webb, participants perform equestrian ground skills that allow individuals a chance to notice personal patterns. The resort's unique Mindful Stress Mastery program teaches participants easy-to-use mindfulness techniques and breathing exercises. In addition to the award-winning resort`s original architecture, Miraval Arizona has significantly expanded over the past year. Most notably, the resort recently completed The Villas at Miraval - 16 private homes adjacent to the resort property. With 75% already sold, the Villas offer luxury, privacy and a regenerative living environment that is a true extension of the Sonoran Desert. Four villas are currently on the market - two single family residences and two duplexes. Eight Villas are owned by Exclusive Resorts, the leading luxury destination club. ABOUT MIRAVAL Miraval is the innovator in living and feeling better. Created in 1996, Miraval`s flagship resort in Tucson, Arizona has been consistently rated the #1 by Travel + Leisure, Zagat Survey and Conde Nast Traveler. Miraval, a proponent of choice, offers over 150 uniquely vibrant programs and activities, all of which reflect Miraval`s core philosophy of living life in the moment. The brand is expanding its reach through its network of prestigious specialists and its creation of fully integrated inspired living communities, beginning with the introduction Miraval Living, New York in 2007. For more information on packages or to make a reservation, please visit www.miravalresorts.com or call 1-800-232-3969. HL Group Lisa Jackson or Kim Niadna 323-966-4600 / 212-529-5533 ljackson@hlgrp.com / kniadna@hlgrp.com Copyright Business Wire 2009
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