Neolane`s Marketing Automation Platform Named a Finalist in the 2009 MITX Technology Awards

Sixth Annual MITX Technology Awards Recognize Outstanding Technology
Advancements in the New England Region
NEWTON, Mass.--(Business Wire)--
Enterprise marketing software provider Neolane, Inc. today announced it has been
named a finalist in the Sixth Annual MITX Technology Awards. The MITX Technology
Awards recognize emergent and innovative technologies developed in the New
England area, as well as the individuals and organizations responsible for
driving these advancements. The Massachusetts Innovation & Technology Exchange
(MITX) is the country`s premier Internet business and marketing association.
Neolane is a finalist in the Marketing and Customer Relationship Technologies
category.

Neolane`s Cross-Channel Marketing and Lead Management Optimization solutions are
based on a single, web-services based platform that centrally manages direct
marketing campaigns, leads, resources, customer data and analytics. Neolane
provides unmatched flexibility for deployment of its platform including on
premise, on demand, or Neolane`s unique Mid-sourcing model, which allows
companies to use hosted software to outsource e-mail, mobile, and web channel
execution and delivery while maintaining control over high-value areas such as
customer and prospect data, campaign management, and marketing processes.

"The Massachusetts technology community is well-known for its ability to create
and proliferate the use of innovative products, and we are very proud that it
has once again recognized Neolane`s enterprise marketing platform for its proven
customer benefits, quantifiable value propositions and overall competitive
differentiators," said Kristin Hambelton, senior director of marketing, Neolane,
Inc. "Neolane understands the economic pressures marketers are facing today, and
their need to improve the customer experience in order to meet goals associated
with customer acquisition and retention, and ROI. We work closely with our
customers and software developers to ensure we are providing users with the
tools they need to improve marketing effectiveness and protect their budgets."

Neolane`s enterprise marketing solutions serve Fortune 1000 companies across a
wide range of industries, including financial services, travel/hospitality,
retail, technology and e-commerce. The selection of Neolane as an MITX
Technology Awards finalist is largely attributable to the clear quantitative and
qualitative results its customers have achieved, such as improved click-through
and conversion rates, decreased marketing cycle times, improved revenue through
personalized cross-sell and up-sell offers, and message consistency across
channels.

"Being named a finalist in the MITX Technology Awards is an important
achievement," said Kiki Mills, executive director of MITX. "This recognition
translates into increased exposure with media, industry analysts & investors,
and provides them a higher profile in their industry. We congratulate all of the
finalists on their achievement and wish them well in the competition."

Neolane will be recognized with the other finalists in the category of Marketing
and Customer Relationship Technologies at an awards ceremony attended by the
region`s top technology and business professionals. Winners will be announced at
the ceremony at the Westin Copley Hotel on Tuesday, June 16, 2009. In addition
to being selected as a finalist for their category, finalists are eligible for
several `Best of` awards, and for the new `Promise` awards.

The MITX Technology Awards program is sponsored through the generous support of:
Atom Group, DLA Piper, LEWIS PR, Mad*Pow, Microsoft and PricewaterhouseCoopers.

About MITX

Established in 1996, MITX-the Massachusetts Innovation & Technology Exchange is
the leading industry organization focused on the web, bringing together the
digital technology, marketing and media community to engage in what is next for
the web and how it will impact the marketing and business worlds. Reaching more
than 6,000 professionals in New England, MITX is a dynamic and growing community
of thought leaders, collaborators, and individuals in search of insight,
education and opportunity. With more than 60 events annually, MITX provides its
members with the opportunity to promote their companies to targeted audiences
and provides a valuable forum for networking to source potential business leads,
partnerships, ideas, funding and other likeminded peers in the industry. MITX is
headquartered in Cambridge, Mass. For more information please go to
www.mitx.org.

About Neolane

Neolane provides the only enterprise marketing software specifically designed to
manage, automate and optimize programs across traditional and emerging channels
including direct mail, email and mobile. With Neolane`s cross-channel direct
marketing and lead management solutions, marketers can manage campaigns,
resources, customer data and analytics from a single platform to dramatically
improve effectiveness and ROI. Built by marketers for marketers, Neolane is used
by more than 170 of the world`s leading companies including Alcatel-Lucent and
Sephora. Visit www.neolane.com.

Copyright © 2009 Neolane, Inc. All Rights Reserved.All other brand names,
product names, or trademarks belong to their respective holders.

Neolane Contact:
fama PR (for Neolane)
Pat Chadwick, +1 617-758-4262
neolane@famapr.com
or
MITX Contact:
MITX
Jessica Winston, 617-871-2155 x208
jessica@mitx.org

Copyright Business Wire 2009