PicScout Signs Dan Heller as Vice President of Marketing

HERZELIYA, Israel, May 18 /PRNewswire/ -- PicScout Ltd., the market leader in
image-recognition technology with its Image-Tracker(TM) service, today
announced the appointment of Dan Heller as Vice President of Marketing. Prior
to joining PicScout, Heller has been an analyst and consultant for the photo
industry. He is most well-known for his blog, danheller.blogspot.com, and his
four books on running a photography business. His own stock photography site,
www.danheller.com, was one of the earliest to license images exclusively
online, and still gathers close to 15,000 visitors a day.

"Dan's experience and strategic vision within the photo industry perfectly
complements PicScout's management team and direction at this time," said Offir
Gutelzon, CEO and Co-founder at PicScout. "His technological background and
business development make him a perfect fit for leading our marketing strategy
within a technology-centric company as we embark on the next important
milestone in global growth with our industry-leading image-recognition
platform."

Heller has a degree in Computer Science from the University of California,
Santa Cruz, and has been a veteran at early high-tech start-ups such as Sun
Microsystems and O'Reilly & Associates. In 1990, he started his own company,
Z-Code Software, where he created the first commercially-available email
system based entirely on Internet protocols.

Heller turned to photography in the mid-1990s as a hobby. "But then it became
clear the internet was going to redefine the entire industry, and I had to be
a part of it. Consulting was fine, but my real passion is in building
companies, and PicScout is perfect for that. They have a strong, innovative
technology, with an incredible team," Heller added.

About PicScout

Founded in late 2002, PicScout (www.picscout.com) is the leader in image
copyright solutions. Our leading image recognition and image tracking
solution, Image Tracker, helps image owners identify where their images are
being used. PicScout works in partnership with the world's most prestigious
image copyright holders. The company offers a line of image copyright
solutions that meet the needs of stock photography agencies, professional
photographers, publishers and image buyers. All our solutions are based on
proprietary patent-pending technologies.

PicScout is a financially independent, privately held company with offices in
San Francisco, CA; Chicago, IL and Herzeliya, Israel.

For more information please contact:
Dan Heller, VP Marketing
Tel: +1-415-874-3222
Email: dan.heller@picscout.com
OR
Laura Aviram, Marketing Manager
Tel: +972-9-954-8005
Email: laura.aviram@picscout.com

SOURCE PicScout

Dan Heller, VP Marketing, +1-415-874-3222, dan.heller@picscout.com, or Laura
Aviram, Marketing Manager, +972-9-954-8005, laura.aviram@picscout.com, both of
PicScout