Sprout Announces New Customized Social Media Program for Integrated Facebook Applications

Sprout Announces New Customized Social Media Program for Integrated Facebook
Applications

Package Helps Companies Launch Social Media Presence Within Two Weeks

NEW YORK, May 18 /PRNewswire/ -- IAB Social Media Event -- Sprout, the leader
in social media strategy and campaigns, today announced a new package for
companies looking to quickly launch a presence on Facebook(R) with a
customized social media package that can be created in less than two weeks for
$50,000. The Sprout F3 bundle includes a Facebook Platform application,
Facebook Connect integration and a Facebook Fan Page.

"With this bundle, we are offering the most aggressive pricing model available
for building a robust social media program for Facebook," said Carnet
Williams, Co-founder and CEO of Sprout. "Nobody else offers the ability to
create a completely customized and unique social media campaign from design to
tracking in less than two weeks. The Sprout F3 bundle offers a tremendous
value for companies that are ready to take the leap into social media and want
to engage fans with a fun experience while enabling them to share personalized
brand messages with their friends."

The Sprout F3 bundle includes:

-- A Facebook application that takes advantage of Facebook Platform
features and distribution with hooks into the social graph and News
Feed.
-- A Facebook Connect application that can integrate with a company Web
site to allow visitors to sign in with their Facebook account,
interact
with friends who are also on your site, and share actions back to
Facebook. This integration ensures that your audience can access the
core social features of Facebook, such as photos, status updates, and
friends, in your campaign, whether it lives on or off of Facebook.com.

-- A Facebook Fan Page that provides a unique experience connecting you
with your brand advocates and offers an additional place for users to
discover your application.

As part of this complete package, Sprout will work with the client to design
an engaging social media campaign that leverages existing branding assets or
user generated content (if desired), or new assets built specifically for the
campaign. Sprout will then integrate the application with Facebook Platform
and develop a campaign in the amount of time it would take a traditional
agency to deliver wireframes. In addition, Sprout provides comprehensive QA
testing, campaign launch support and the Sprout Engagement Console, which
provides 24 hour access to the tracking and analytics needed to measure
success and optimize results.

"We are currently working with Sprout to provide one of our key clients, the
Tony Award winning musical, 'In the Heights,' with an integrated social media
campaign using the Sprout F3 bundle," said Sara Fitzpatrick, Director of
Interactive at SpotCo, a leading entertainment advertising agency in New York.
"Our selection of the Sprout offering was based on the speed in which they are
able to design and deliver a customized, creative campaign that allows us to
harness brand advocates both on the brand's corporate site and across
Facebook."

For more information on the Sprout F3 bundle, please visit:
http://sproutinc.com/f3/

About Sprout

Sprout helps brands develop and deploy engagement campaigns across diverse
social networks. The Sprout platform solves a problem that has been plaguing
new media marketers for years - How to quickly create brand experiences that
are easily transportable across Facebook, MySpace and other social networks
without having to find and hire expensive development resources. With Sprout,
agencies and brands can create rich experiences that marry brand assets with
UGC to capture social gestures and allow advocates to share their experiences
with friends. Funded by Polaris Venture Partners, Sprout is based in Honolulu,
HI and San Francisco, CA. To learn more, please visit http://sproutinc.com.

Facebook(R) is a registered trademark of Facebook Inc.

Contact:
Cara Cassidy
408.460.0241
cara@sproutbuilder.com

SOURCE Sprout

Cara Cassidy of Sprout, +1-408-460-0241, cara@sproutbuilder.com