Conair® Teams up with Brickfish® for the Launch of its New Infiniti Cord-KeeperTM Hairdryer

Online Competition Asks Consumers to Share their Hair-raising Stories
SAN DIEGO--(Business Wire)--
Brickfish®, the social media marketing solution, and Conair®, the leading
manufacturer and marketer of health and beauty products, today announced its
"How Do You Reel It In?" campaign. The campaign, located at
http://www.conair.com/223_hairstory/index.php, asks entrants to submit photos of
their best bad hair days or their best good hair days. Entrants can then share
their stories about their hair days and how the Infiniti Cord-Keeper by ConairTM
could have helped them reel it in. The grand prize winner, selected by Conair®
from the top 200 highest scoring entries, will have the opportunity to become
the official "Ask the Expert" guest blogger on Conair.com, and he or she will
also receive a $500 gift card and $300 Conair® gift basket.

"Almost everyone has had a horrible hair day or an unbelievably amazing hair
day," said Paulette Heller, Director of Marketing for Conair®. "The `How Do You
Reel It In` campaign is a fun way for beauty mavens to engage with the Conair
brand, and our new Infiniti Cord-KeeperTM by ConairTM, by sharing their stories.
We look forward to receiving a large variety of entries, ranging from the
utterly embarrassing to the effortlessly glamorous of hair days."

In addition to the Grand Prize winner, Conair® will also be giving away prizes
for Most Viral and to Sign-up Sweepstakes winners. The Most Viral winner,
selected from the top 200 Most Viral entries, will receive a $300 Conair® gift
basket. Six Sign-up Sweepstakes winners, who sign up to receive exciting news
from Conair®, will be randomly selected at the end of the campaign to win an
Infiniti Cord-KeeperTM by ConairTM hairdryer.

Brickfish social media campaigns enable brands and agencies to launch online
marketing campaigns that get consumers engaged in a meaningful brand dialogue
throughout the social Web. Consumers create exciting, personalized brand-focused
user-generated content (UGC) and then virally share the campaign and their
content with their vast social networks via widgets, IM, blogs, email and more.
Campaign participants interact with the brand campaign in a variety of ways that
include creating, reviewing, sharing, voting upon, and watching brand-relevant
content. This powerful viral marketing vehicle generates extensive brand
awareness, engagement, reach and results.

"By leveraging the Brickfish platform and by asking consumers to share their
fabulous or fortuitous hair experiences, Conair® will be able to connect with
its consumers online," said Nichole Goodyear, president/CEO and co-founder of
Brickfish. "We can`t wait to watch as these entries spread virally across the
Internet, building significant awareness for Conair® and its new Infiniti
Cord-KeeperTM hairdryer.

The "How Do You Reel It In?" campaign ends June 26. For complete details, visit
http://www.conair.com/223_hairstory/index.php. For more information about
Brickfish, visit www.brickfish.com/company.

About Conair®

Conair began in 1959 as a small hair appliance and hair care company. Today
Conair is a multinational corporation with annual gross sales of $2 billion.
Headquartered in East Windsor, New Jersey, with sales and marketing operations
in Stamford, Connecticut, Conair is respected around the world as one of the
largest manufacturers and distributors of personal care and professional
products, grooming, health and beauty products, and premium kitchen electrics
and cookware. Conair products currently sell in 100 countries on five out of
seven continents. For more information about Conair Corporation, please log onto
www.conair.com.

About Brickfish®

Brickfish®, the social media marketing solution, enables brand advertisers to
reach their target audience on the social Web through viral marketing campaigns
that engage consumers in a meaningful brand dialogue. Consumers create exciting,
personalized brand-focused user-generated content (UGC) and then virally share
the campaign and their content with their vast social networks via widgets,
blogs, IM, email, and hundreds more. Additional campaign participants interact
with the brand by creating, reviewing, sharing, voting upon, and watching
brand-relevant content. All of these brand engagements are tracked with
patent-pending Viral Map and Geo View technologies, which provide detailed data
on the reach, engagement, and viral activity of each campaign across the Web and
geographically. Brickfish uses an exclusive Cost Per Engagement (CPE) model for
pricing and measuring consumer participation in online advertising campaigns.
Brickfish has launched successful campaigns for some of the world`s premier
brands, including Microsoft, Estée Lauder, Samsung, Victoria`s Secret, Kodak,
Nike, Coach, Givenchy, The North Face, Intuit, Qualcomm, Estee Lauder and more.

Brickfish
Ashley Futak, 858.587.2530 ext. 421
Ashley.Futak@Brickfish.com

Copyright Business Wire 2009