Aladdin Awarded 2009 Everything Channel Five-Star Partner Program Guide Certification

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Mon May 18, 2009 8:30am EDT

Aladdin Partner Program recognized as exceptional by leading Channel authority
BALTIMORE--(Business Wire)--
Aladdin Knowledge Systems, a global leader in information security now
affiliated under common management with SafeNet, Inc., today announced it has
been recognized by Everything Channel as one of North America`s top
information-technology (IT) vendors for its Aladdin Partner Program. 

Aladdin`s partner program was awarded a Five-Star certification in the security
category in Everything Channel`s 15th annual 2009 Partner Program Guide (PPG),
acknowledging its commitment and strength of its programs for reseller partners
which include IT integrators, technology solution providers, and consultants. A
list of PPG winners appeared in the March 30 issue of CRN magazine, the channel
industry`s leading publication, and online at www.Channelweb.com, the world`s
largest channel industry portal. 

The Aladdin Partner Program provides top-of-the-line sales, marketing and
technological support to Aladdin`s channel through the sales, implementation and
support process for each of Aladdin`s enterprise products: eToken, SafeWord and
eSafe, protecting identities, data and networks. The Aladdin Partner Program
delivers support of Aladdin product development with it`s market-driven
approach, providing partners with a steady stream of new products and product
upgrades to meet the evolving security needs of customers and prospects. 

Now affiliated with SafeNet, Inc., the combined SafeNet and Aladdin partner
programs will be able to deliver an enriched solution portfolio and accelerated
innovations from the industry`s brightest security talent. As the two companies
are integrated, Aladdin`s customer service and support functions will be
integrated under common management with SafeNet`s global service and support
structures, providing continued service, value, responsiveness and flexibility
to partners and all mutual customers from SafeNet and Aladdin. 

"Working with Aladdin is like working with an extension of our own sales
organization," said Steve Groom, Director of Security and Wireless at Technology
Integration Group. "Aladdin truly considers VARs to be partners and is willing
to work on strategic sales and marketing projects, as well as customize
solutions to meet the needs of our customers. The Aladdin Partner Program is a
great program that enhances profits and truly satisfies customers by providing
excellent support and advanced security solutions." 

Research for the 2009 Everything Channel Partner Programs Guide and the
Everything Channel Five-Star Program was conducted by Everything Channel's
Institute for Partner Education & Development (IPED). IPED analyzed 130 vendor
programs rating vendors' responses to nearly 60 in-depth questions about their
partner programs in the six elements of sales support, marketing support,
partner profitability, channel operations, communications and partner
recruitment. To ensure fair comparisons, companies were placed in one of four
categories based on company size. IPED weighted the responses to each question
about such program elements as sales support and partner recruitment so that the
total weight given to a vendor's answers in any of the six elements can
potentially be scored as high as 100. The weighting scheme varies depending on
the company size and product type and is based on IPED proprietary analysis
methodology and intellectual property. In each of the four company categories,
the companies with the highest overall weighted scores received the Everything
Channel Five-Star Program designation. 

"Aladdin is honored to be recognized by such a respected channel authority as
Everything Channel," said Rob Pollock, director of North American channels at
Aladdin Knowledge Systems. "The past year we have built a program that meets the
needs of resellers and customers alike, and enables partners to profit from
Aladdin`s award-winning security solutions. As we integrate the Aladdin Partner
Program with SafeNet`s partner program we anticipate even more technological
innovation, growth and support for all our combined partners and their
customers." 

For Aladdin`s profile in the 2009 Partner Programs Guide, visit
http://www.crn.com/var/apps/2009/ppg/details.jhtml;jsessionid=YMPN3XSZSWP22QSNDLPCKHSCJUNN2JVN?c=5.


About Everything Channel

Everything Channel is the one-stop shop for accessing, enabling, managing and
accelerating technology sales channels. From branding and recruiting to
marketing and sales, Everything Channel offers technology marketers the
unmatched breadth and depth of global brands and market intelligence combined
with unparalleled audience loyalty and credibility serving all technology sales
channels through an extensive database. Everything Channel provides innovative
sales and marketing solutions to arm the sellers of technology with the
resources they need to achieve measurable and significant results. For more
information visit www.everythingchannel.com or www.channelweb.com. 

About SafeNet and Aladdin Knowledge Systems

In 2007, SafeNet was acquired by Vector Capital, a $2 billion private equity
firm specializing in the technology sector. Vector Capital acquired Aladdin in
March of 2009, and placed it under common management with SafeNet. Together,
these global leading companies are the third largest information security
company in the world, which brings to market integrated solutions required to
solve customers` increasing security challenges. SafeNet`s encryption technology
solutions protect communications, intellectual property and digital identities
for enterprises and government organizations. Aladdin`s software protection,
licensing and authentication solutions protect companies` information, assets
and employees from piracy and fraud. Together, SafeNet and Aladdin have a
combined history of more than 50 years of security expertise in more than 100
countries around the globe. Aladdin is expected to be fully integrated into
SafeNet in the future. For more information, visit www.safenet-inc.com or
www.aladdin.com. 

©2009 Aladdin Knowledge Systems, Ltd. All rights reserved. eToken, SafeWord
2008, Aladdin Knowledge Systems and the Aladdin logo are trademarks or
registered trademarks of Aladdin Knowledge Systems, Ltd. SafeNet is a registered
trademark of SafeNet, Inc. All other product and brand names mentioned in this
document are trademarks or registered trademarks of their respective owners.



SafeNet, Inc.
Analyst Relations:
Gregg Lampf
443-327-1532
gregg.lampf@safenet-inc.com
or
Press Contact:
Matthew Zintel
310-574-8888
matthew.zintel@zintelpr.com



Copyright Business Wire 2009

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