Activision Reinvents Tony Hawk Franchise This Holiday With Innovative Skateboard...

Activision Reinvents Tony Hawk Franchise This Holiday With Innovative
Skateboard Controller

Tony Hawk: RIDE Set to Redefine Gaming by Offering Unparalleled Hands-Free
Gaming Experience

SANTA MONICA, Calif., May 18 /PRNewswire-FirstCall/ -- This fall players will
be able to experience skateboarding like never before in Tony Hawk: RIDE from
Activision Publishing, Inc. (Nasdaq: ATVI). For the first time, players will
have the ability to physically play the game using an innovative motion
sensing skateboard controller, allowing for unprecedented freedom and
movement. Tony Hawk: RIDE focuses on innovation and fun, bringing the #1
best-selling action-sports franchise to the forefront with cutting-edge
technology for the hardcore fans and accessibility for the mass audience.

"Tony Hawk: RIDE is a massive step forward for the franchise and the gaming
industry as a whole," said Rob Kostich, head of marketing, global brand
management, Activision Publishing, Inc. "The skateboard controller will
redefine sports games by offering players a true skateboarding experience,
hands-free, playing with friends and family at home or online in a variety of
different locations."

"This is the game I've always wanted to make," said Tony Hawk, who has been
directly involved with development of the project. "Playing on the board is
unlike any other game, and I'm excited for everyone to have the chance to feel
what it's really like to experience the true feeling of skateboarding."

Tony Hawk: RIDE features a wireless skateboard controller designed in
conjunction with the game to offer a dynamic gaming experience built from the
ground up. Using a combination of accelerometers and motion sensors, the
intuitive controller allows players to physically control the action by
performing various movements and gestures on the board that directly translate
into amazing tricks in the game. Without complex button combinations or
analog sticks, gamers of all skill levels can literally step on the board and
play!

Tony Hawk: RIDE is in development by Robomodo for the Xbox 360(R) video game
and entertainment system from Microsoft and PLAYSTATION(R)3 computer
entertainment system. Buzz Monkey is developing the Wii(TM) system version.
The game is not yet rated by the ESRB and is scheduled for release later this
year.

For more information on Tony Hawk: RIDE, please visit www.THRide.com.

About Tony Hawk, Inc.
Tony Hawk, Inc. is a world leader in its field with the unprecedented ability
to bring alternative sports and their unique lifestyle to the masses while
maintaining an indispensable edge of authenticity with the market's hard-core,
trendsetting audience. Founded by Tony Hawk in 1998 and based in Vista, CA,
the company is organized into five segments: Merchandising, Events,
Endorsements, Film and Digital Media. These lifestyle sports include
skateboarding, BMX, Motocross, surfing and snowboarding. Consumer goods
bearing the Tony Hawk brand have dominated several markets, including
interactive games, skateboard hard goods, lifestyle apparel, toys,
publications and more.

About Robomodo
Based in Chicago, IL, Robomodo is a video game development studio focused on
producing top-tier products on current and next generation console platforms.
Robomodo's team has a strong track record for marrying solid game design with
an innovative artistic style, as well as harnessing the power of current and
next-gen consoles. The core Robomodo team has proven its abilities in the
Mortal Kombat, NBA Street and Fight Night franchises. The company's first
game for Activision Publishing, Inc. is Tony Hawk: RIDE, which will be
released in 2009 simultaneously on the Xbox 360(R) video game and
entertainment system from Microsoft, PLAYSTATION(R)3 computer entertainment
system and Wii(TM) home video game system.

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a
leading worldwide developer, publisher and distributor of interactive
entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United
Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands and
Australia. More information about Activision and its products can be found on
the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this
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"anticipates," "estimate," future," "plan," "positioned," "potential,"
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forward-looking statements in this release are based upon information
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Forward-looking statements believed to be true when made may ultimately prove
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(C) 2009 Activision Publishing, Inc. Activision is a registered trademark and
Ride is a trademark of Activision Publishing, Inc. All rights reserved. Tony
Hawk is a registered trademark of Tony Hawk, Inc. All rights reserved. Wii
and the Wii logo are trademarks of Nintendo.

SOURCE Activision Publishing, Inc.

Kyle Walker, Senior Publicist of Activision, Inc., +1-424-744-5677,
kyle.walker@activision.com