Yoostar Announces Exclusive Multi-Year Partnership with Sesame Workshop

* Reuters is not responsible for the content in this press release.

Mon May 18, 2009 8:30am EDT

Children Can Now Interact with Elmo, Big Bird, Cookie Monster in Classic and
New "Sesame Street" Scenes

NEW YORK, May 18 /PRNewswire/ -- Yoostar today announced a new partnership
with Sesame Workshop, the nonprofit educational organization behind "Sesame
Street," to feature 160 classic and contemporary "Sesame Street" clips on
Yoostar's revolutionary entertainment system, available for purchase on
Yoostar.com starting July 1 and in retail outlets beginning on August 24. The
new Yoostar(TM) system will allow "Sesame Street" fans to replace and interact
in segments with characters such as Oscar the Grouch, Elmo, Big Bird, Cookie
Monster, Bert, Ernie and more.   

The Sesame Workshop partnership is the first major children's content
franchise licensed by Yoostar, which made its debut at the 2009 Consumer
Electronics Show. The Yoostar system allows users to star in their favorite
movie and TV scenes together with the original actors and share their
performances online with family, friends and the world. 

"'Sesame Street' has been delighting children for generations, and Yoostar is
thrilled to add this franchise to our growing list of the most iconic scenes
and characters in film and television," said Patrick Bousquet-Chavanne,
President and CEO, Yoostar Entertainment Group. "Yoostar will give children
the chance to engage with 'Sesame Street' at an even higher level by playing
and interacting directly with the characters." 

One scene will be included in the initial set of 14 clips that come with the
Yoostar system. Over the course of the multi-year arrangement, 160 scenes in
total will be available for purchase and download at yoostar.com. 

"Yoostar utilizes the latest in technology to enhance the 'Sesame Street'
experience," said Terry Fitzpatrick, Sesame Workshop's Executive Vice
President of Distribution.  "Users will be able to engage with our content and
characters in a whole new way and post their clips in a safe environment
provided exclusively by Yoostar."

Sesame Workshop joins a stellar group of Yoostar content providers including
Paramount Pictures Corporation, Universal Pictures, Metro-Goldwyn-Mayer
Studios Inc., Lions Gate Films, Inc., Warner Brothers and the NBA. 

The Yoostar system ($169.95 suggested retail price) includes all the tools to
turn your home into a movie studio: a studio-grade web cam with built-in dual
microphones and remote control, portable green screen, professional stand, and
Yoostar software that is compatible with both PC and Mac computers. 

Yoostar's patented Active Immersion Technology(TM) digitally removes original
actors from scenes and allows users to insert themselves into their place.
Users can deliver faithful, on-script performances or their own interpretation
of movie and television scenes while interacting with their favorite stars.
The number of takes is unlimited, ensuring that the user gets exactly the
performance they want before wrapping the scene. 

The Yoostar system allows users to record performances on their PC or Mac for
local viewing and also to upload to www.yoostar.com. At the site, users can
share their own performances and view, rate, and compete with fellow Yoostar
users' efforts. Yoostar.com is a fully developed social networking site where
users can create their own personal profile pages, build communities of
friends and share favorite performances -- on the site itself and through
embeddable players and widgets. Yoostar is poised to become one of the largest
content-driven social networking sites in the world. 


About Yoostar Entertainment Group:
Yoostar Entertainment Group, with offices in New York City and Los Angeles,
California is the owner and developer of the Yoostar technology and
interactive entertainment system.  Yoostar's proprietary technology allows
users, in the comfort of their homes or offices, to star in their favorite
movie scenes together with the original actors and share their performances
online.  Perfectly blending aspects of online video creation and sharing,
social gaming and social networking, Yoostar creates a new kind of
personalized entertainment experience that's immersive, fun and social.
Founded in 2007, Yoostar's principal investors are Emigrant Capital
Corporation and Entertech, LLC.  


About Sesame Workshop:
Sesame Workshop is the nonprofit educational organization that changed
television forever with the legendary Sesame Street.  As the single largest
informal educator of young children, local Sesame Street programs produced in
countries as diverse as South Africa, Bangladesh and India are making a
difference in over 120 nations.  Using proprietary research to create engaging
and enriching content, Sesame Workshop produces programs such as Dragon Tales
and Pinky Dinky Doo.  In addition, multimedia needs-driven initiatives provide
families tools for addressing such issues as children's health, military
deployment and emergency preparedness.   As a nonprofit, product proceeds and
philanthropic donations support Sesame Workshop's educational research and
creative content for children around the world.  Learn more at
www.sesamestreet.org. 



SOURCE  Yoostar Entertainment Group

Kevin Ray, kray@bncpr.com or Meryl Van Meter, mvanmeter@bncpr.com, both for
Yoostar Entertainment Group, +1-212-253-4646
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