DoubleVerify Launches After Successful Ramp-Up That Lands Blue-Chip Clients

NEW YORK, NY, May 18 (MARKET WIRE) --
DoubleVerify, which pioneered online media verification, today announced
that following a highly successful trial and ramp-up of its real-time
verification solution for online advertising transactions, that it has
formally launched. During the past few months, a number of blue-chip
advertisers including one of the top 3 banks, one of the top 3
telecommunication companies and one of the top 5 pharmaceutical companies
began mandating use of DoubleVerify on most of their media buys.

Using proprietary, patent-pending technology, DoubleVerify helps agencies,
marketers, publishers and ad networks increase online advertising
accountability and transparency by tracking the actual delivery of clients
advertising campaigns and verifies that they are being delivered in
compliance with the advertiser's insertion order terms, conditions and
buying guidelines. This allows marketers and their agencies to identify
and remove budget waste from their campaigns, safeguard the reputation of
their brands online, uphold regulatory compliance requirements and verify
that they fully capitalized on their marketing opportunities. Currently
DoubleVerify is being tested or used by over two dozen Fortune 500
marketers in various industries such as telecom, financial, entertainment,
pharma, tech and travel.

DoubleVerify enables publishers and ad networks to be more proactive and
pre-emptive with clients increasing their accountability, minimizing
trafficking mistakes, reducing reconciliations and make-goods, speeding up
collections and attracting more brand dollars to their sites or networks.
Currently the company is in discussion with over 10 ad networks including
3 of the top 5 on implementing DoubleVerify as a standard part of their
client offering.

DoubleVerify today also announced it has closed a $3.5 million Series A
financing led by Blumberg Capital, with participation from First Round
Capital, Genacast Ventures and private investors. David Blumberg, Managing
Partner, Blumberg Capital; Chris Fralic, Partner, First Round Capital; and
Gil Beyda, Managing Partner, Genacast Ventures will join Oren Netzer,
Co-Founder and CEO of DoubleVerify on the company's Board of Directors.

"This financing and the major client wins are a testament for the
importance of having an objective, third-party verification solution in
the market. Marketers and their agencies have been flying blind for too
long. Now that digital marketing has become an important part of the
marketing strategy and significant resources are being devoted to it,
marketers need to know that they are getting what they paid for," says
Mr. Netzer.

"Anything that eliminates waste in online advertising is a huge plus for
everyone involved in the Internet economy. DoubleVerify is making sure the
advertiser/agency gets what they ordered and that the impressions that
have near zero value are eliminated," says Greg Stuart, former CEO of the
IAB and co-author of What Sticks. "This will help raise the value of the
ads that are served as ordered and improve the ROI for marketers. It will
also enforce accountability and discipline on publishers and ad networks."

DoubleVerify spent over a year gradually testing and implementing its
technology with major agencies, marketers and ad networks, and has become
a vital part of their online advertising campaigns. DoubleVerify is
currently verifying billions of advertising transactions per month.

"We've been very impressed with the rapid adoption of DoubleVerify's
solution by major clients," says Mr. Blumberg. "Accountability and
compliance have become major issues for both buyers and sellers of online
advertising. DoubleVerify has strongly emerged as the leader in this
space."

"This is a win for the online advertising industry," says Gil Beyda,
Managing Partner at Genacast Ventures. "I have been in online advertising
for nearly 15 years and DoubleVerify finally delivers advertisers and
agencies much-needed buying confidence and accountability as they shift
more and more of their advertising budgets online."

Blumberg Capital (www.blumbergcapital.com) is a classic, early-stage
venture capital firm focused on investing in innovative and disruptive
information technology companies in the US and Israel. Over the years the
company has had great success investing in companies that have grown to
become market leaders such as Check Point Software [CHKP], Creo [CREO],
DSP Group [DSPG], Electronics for Imaging [EFII] and Teva [TEVA], among
others. To date, the firm has made 33 investments and handled 16
acquisitions and IPOs.

First Round Capital (www.firstround.com) First Round Capital is a
seed-stage venture capital firm dedicated to helping talented
entrepreneurs build remarkable companies. First Round Capital typically
funds pre-revenue companies -- and often provides a company's first
outside capital. As former entrepreneurs, the partners at First Round
understand the challenges of launching a new enterprise, and offer
insight and expertise that are as valuable as its venture capital. The
firm has invested in over 70 early stage companies.

Genacast Ventures (www.genacast.com) Genacast Ventures is a seed-stage
venture fund investing in technology-centric, Internet start-ups committed
to helping exceptional entrepreneurs build great companies. The firm's
extensive technology and operating expertise provide entrepreneurs a
competitive advantage. Genacast was founded by serial entrepreneur Gil
Beyda, founder of Real Media and former CTO of TACODA, and Comcast
Interactive Capital. Portfolio companies include Invite Media, Demdex and
DoubleVerify.

DoubleVerify (www.doubleverify.com) is the leading provider of online
media verification solutions, providing agencies, marketers, publishers
and ad networks with the first fully automated, fully authenticated,
third-party verification solution for internet advertising transactions.
DoubleVerify helps increase advertising accountability by detecting and
preventing waste or misuse of advertising budgets and by helping take
proactive measures to maintain brand reputation and increase
accountability. DoubleVerify monitors billions of advertising
transactions per month for major Fortune 500 marketers. DoubleVerify is
headquartered in New York City, with engineering offices in Tel Aviv,
Israel.

Contact:
George Simpson
203.521.0352
Email Contact

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