Syabas Selects Weber Shandwick as PR Agency of Record

* Reuters is not responsible for the content in this press release.

Mon May 18, 2009 9:00am EDT

SAN FRANCISCO, May 18 /PRNewswire/ -- Syabas, a leading provider of
over-the-top settop software and hardware, today named Weber Shandwick its
public relations agency of record. Weber Shandwick will provide media
relations, branding and Web site design guidance, communications support for
print, broadcast and social media programs and overall strategic counsel.

Fremont, Calif.-based Syabas develops products that enable users to stream
audio and video content from their personal computers and the Internet to
their television sets. The company also manufactures the industry
award-winning Popcorn Hour A-110, a standalone settop box that supports more
high bit-rate video file formats than any other competing settop maker. Syabas
currently sells Popcorn Hour boxes around the world and has acquired a fervent
following and industry accolades from print and online publications such as
Engadget, CNET and PCWorld. 

"Given Weber Shandwick's exemplary work in the consumer electronics
manufacturing space we believe they can help increase awareness of Syabas and
drive sales of our current and upcoming product line," said Syabas Chief
Operating Officer, Alex Limberis. "We are confident in Weber Shandwick's
knowledge of cloud media and the over-the-top settop box category, and we look
forward to working with them to enhance our corporate brand positioning and
direct our go-to-market strategies." 

"The over-the-top settop box market is exploding today," said Rick Popko,
group manager at Weber Shandwick. "We view this opportunity with Syabas as an
opportunity for us to help raise its profile and product sales.  We look
forward to building out the company's strategic messaging architecture,
increasing executive visibility and implementing a comprehensive reviews and
awards program."  

About Syabas
Syabas, headquartered in Fremont, California and with facilities in China and
Malaysia, is a leading software developer for inexpensive wired/wireless
digital home entertainment products. Syabas products enable users to access
content such as high- and standard-definition video, music, photos and
services, such as YouTube, Veoh, Vuze and DLTV, over a local network and the
Internet. 

About Weber Shandwick
Weber Shandwick is a leading global public relations agency with offices in 77
markets around the world. The firm's reputation is built on its deep
commitment to client service, creativity, collaboration and harnessing the
power of Advocates -- engaging stakeholders in new and creative ways to build
brands and reputation. Weber Shandwick provides strategy and execution across
world-class practices such as consumer marketing, healthcare, technology,
public affairs, corporate/financial and crisis management. Its specialized
services include digital/social media, advertising, market research, and
corporate responsibility. Weber Shandwick received the highest
client-satisfaction honors in the 2007 Agency Excellence Survey by PRWeek U.S.
and in 2006, was named Large PR Firm of the Year (PR News U.S.), European
Consultancy of the Year (The Holmes Report) and Network of the Year (Asia
Pacific PR Awards). The firm also won the United Nations Grand Award for
Outstanding Achievement in Public Relations for the past three years. Weber
Shandwick is part of the Interpublic Group (NYSE: IPG). For more information,
visit http://www.webershandwick.com/.

    Contact:
    Rick Popko
    Weber Shandwick
    (415) 248-3414
    rpopko@webershandwick.com




SOURCE  Weber Shandwick

Rick Popko, Weber Shandwick, +1-415-248-3414, rpopko@webershandwick.com
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