Pitney Bowes Business Insight Teams with LandPoint Systems, Inc. to Offer Innovative Mobile Customer Surveys and Associated Analytics to Retailers and Restaurants

Mobile Survey Systems Provide Retailers and Restaurants with Real-Time Customer
Data and Predictive Modeling to Support More Strategic Decision Making
LAS VEGAS--(Business Wire)--
Pitney Bowes Business Insight (PBBI), the leading global provider of location
and communication intelligence solutions, today announced it is teaming with
LandPoint Systems, Inc., a product development and consulting services firm for
the GIS market, to provide a mobile consumer survey service called FACES (Fast,
Accurate, Current Economical Surveys). FACES, offered through LandPoint`s
KnowYourFaces division, provides retailers and restaurant companies with
customizable surveys to help them better capture customer data at the point of
experience. Utilizing digital technology-electronic handheld devices such as
PDAs, Smartphones, Tablets and Kiosks equipped with customized FACES consumer
survey software and PBBI location intelligence solutions-helps to address the
industry-wide issue of capturing consumer data by making it a more accessible,
efficient and cost effective process.

"Pitney Bowes Business Insight is the widely acknowledged leader in its field,
and our KnowYourFaces division is proud to play a key role in economically
gathering and communicating in real-time the raw customer survey data that is
vital to PBBI`s predictive analytics services," said David Bronfman, chief
executive officer of LandPoint. "Together, we provide a service that delivers
great value to every retail and restaurant owner-large or small."

Traditionally, retailers and restaurants have relied on the time consuming and
challenging process of using pen and paper to conduct customer surveys. The
FACES consumer survey system facilitates a more streamlined process for
collecting customer data during non-intrusive times of the customer`s visit,
while awaiting the bill for example. FACES catalogs data in a secure database,
conducts sophisticated analysis and delivers actionable insight to help
retailers and restaurants make more informed decisions regarding real estate,
marketing, merchandising and branding. For example, once data is captured-where
the customer originated from and is heading to next, and the customer`s spending
patterns and frequency of visits-PBBI location intelligence solutions enable
FACES to geo-code the customer`s point of origin using actual map coordinates
captured from the touch screen devices using FACES proprietary embedded mapping
technology. With FACES, retailers and restaurants can drill down to the
household level and generate a customer profile based on lifestyle
characteristics and demographic attributes.

"In today`s unpredictable economic environment, having access to reliable,
timely customer data is even more critical to capitalizing on business
opportunities and avoiding costly mistakes," said Paul Thompson, senior manager,
Pitney Bowes Business Insight. "Whether you`re a big box retailer or a
restaurant chain with a few locations, FACES enables companies to quickly
capture customer information where it is most important-at the point of
purchase. By combining LandPoint System`s KnowYourFaces survey solutions with
PBBI`s sales forecasting, customer profiling and local store marketing
expertise, our clients will be able to reduce consumer surveying costs and
utilize a variety of new analytical techniques that were once out of reach."

For more information on pricing and availability for FACES, please visit
www.KnowYourFaces.com.

About LandPoint Systems, Inc.

LandPoint Systems Inc. is a product development and consulting services firm for
the GIS and Information Management Systems market. LandPoint Systems has
extensive GIS and Mobile development experience and offers clients professional
level expertise, products and support. LandPoint Systems has developed a variety
of products for Mobile Data Collection and Mapping.

About Pitney Bowes Business Insight

Pitney Bowes Business Insight (PBBI), a division of Pitney Bowes Software Inc.,
provides a unique combination of location and communication intelligence
software, data and services that enable organizations to make more informed
decisions about customers, competition and market expansion. Pitney Bowes
Software is a wholly-owned subsidiary of Pitney Bowes Inc. (NYSE - PBI). With
the industry`s most comprehensive set of solutions for maximizing the value of
customer data, PBBI provides the tools required to more effectively locate,
connect and communicate with customers in today`s global markets. Leading
organizations rely on PBBI solutions to increase the accuracy and effectiveness
of customer information delivery and drive profitable growth. Visit
www.pbbusinessinsight.com and www.pb.com for more information.

Pitney Bowes Business Insight
Reid Hislop, 518-285-6000
press@mapinfo.com
or
Schwartz Communications
Jasmine Fielding, 781-684-0770
pbbi@schwartz-pr.com

Copyright Business Wire 2009