New Customer On-Boarding Processes Pay Big Dividends for Community Banks and Credit...

New Customer On-Boarding Processes Pay Big Dividends for Community Banks and
Credit Unions

KING OF PRUSSIA, Pa., May 18 /PRNewswire-FirstCall/ -- SEDONA(R) Corporation
(OTC Bulletin Board: SDNA) (www.sedonacorp.com), a leading provider of
Customer and Member Relationship Management (CRM/MRM) solutions for the
financial services market, today announced that the company's bank and credit
union customers are seeing up to a 6% increase in new customer retention using
SEDONA CRM/SEDONA MRM to automate their new customer on-boarding processes.

A new report from Aite Group, LLC shows that 55% of bank respondents indicate
they see growth of deposits as a result of new customer acquisition. In a
similar study, 58% of credit union respondents say they are experiencing
deposit growth due to new members. In order to help community banks and
credit unions retain more of these new customers and members, SEDONA
Corporation, this week, introduced a new customer/member on-boarding process
exclusively for their SEDONA CRM and SEDONA MRM clients.

Banks and credit unions have long known there is a short "honeymoon period"
with new customers or members in which the bank or credit union can secure
their financial services relationship. The first few weeks and months of this
new relationship have been proven to be critical in determining the lifetime
value and profitability of the new customers and members.

SEDONA's on-boarding process proactively drives relevant and timely
communications between the financial institution and the customer or member in
order to support lasting, growing relationships. SEDONA professionals support
the financial institution and guide them through:

-- Defining an on-boarding process for new customers and members.
-- Developing training materials for staff who will use the process.
-- Rolling out the on-boarding process at the institution.
-- Creating measurement reports for calculating the return on the
on-boarding process.

In the first days of the offering, SEDONA Corporation had several requests for
the program from clients. "It can take up to six years to recoup the cost of
acquiring a new bank customer or credit union member. I am not surprised our
clients immediately saw the benefits of the program," commented Matt Keegan,
Regional Sales Executive for SEDONA.

According to Connie Thienes, Director of Product Management, Heartland
Financial, "We believe the first 180 days of a new relationship is the prime
window of opportunity for expanding and solidifying our rapport with a new
customer. To manage our on-boarding process manually would be an onerous
task. SEDONA CRM simplifies the process, allowing our employees to focus
their time on serving our customers rather than on administrative tasks."

Advancial Federal Credit Union also signed up for the new program. Deborah
Griesbach, Vice President Marketing & Business Relations for the credit union,
commented, "We are seeing an increase in member growth from Louisiana to
Alaska, and new member on-boarding allows us to fulfill our mission of
anticipating the needs of our members by providing timely, unbiased and
intimate financial advice and a full array of technology-enabled products and
services that deliver exceptional value."

About SEDONA Corporation

SEDONA(R) Corporation (OTC Bulletin Board: SDNA) helps community banks,
regional banks, and credit unions to thrive by enabling their entire
organization to effectively identify, acquire, foster and retain loyal,
profitable customers and members. SEDONA offers SEDONA CRM(TM) for banks and
SEDONA MRM(TM) for credit unions, delivering software, services, and knowledge
that provide the foundation for initiatives to improve customer acquisition,
customer retention, profitability, referral tracking, cross-selling, sales
culture support, marketing and organizational efficiencies, and marketing ROI.
For additional information, visit the SEDONA website at www.sedonacorp.com or
call 1-800-815-3307.

Forward-Looking Statements
Statements made in this news release that relate to future plans, events or
performances are forward-looking statements. Any statement containing words
such as "believes," "anticipates," "plans," or "expects," and other statements
which are not historical facts contained in this release are forward-looking,
and these statements involve risks and uncertainties and are based on current
expectations. Consequently, actual results could differ materially from the
expectations expressed in these forward-looking statements.

SEDONA(R) and Intarsia(R) are registered trademarks
and SEDONA CRM(TM) and SEDONA MRM(TM) are trademarks of SEDONA Corporation.

All other trade names are the property of their respective owners.
This press release and prior releases are available on the SEDONA Corporation
web site at www.sedonacorp.com.

SOURCE SEDONA Corporation

Investors: Anita Primo, investorinfo@sedonacorp.com; or Media: Ginger Gagen,
gingerg@sedonacorp.com, both of SEDONA Corporation, +1-610-337-8400