drank, World's First Extreme Relaxation Beverage, Rolls Into the Motor City, Thanks...

drank, World's First Extreme Relaxation Beverage, Rolls Into the Motor City,
Thanks to Freshly-Inked Contract With Detroit-Based Intrastate Distributors

HOUSTON and DETROIT, May 18 /PRNewswire-FirstCall/ -- Innovative Beverage
Group Holdings, Inc. (OTC Pink Sheets: IBGH) today announced that the company
has entered into an exclusive agreement with Intrastate Distributors Inc. to
bring the company's signature relaxation beverage, drank(TM), to the Detroit
area.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090219/DRANKLOGO )

Intrastate Distributors Inc., is a beverage wholesale corporation that
provides water, juice, soda pop, and other non-alcoholic beverages, including
well-known brands such as Jones Soda(R), Stewart's(R), Nantucket Nectars(R),
Gatorade(R), Crush(R), , Snapple(R), Tropicana(R), EAS(R), Absopure(R),
Crystal Geyser(R), Iceland Springs(R), Faygo and Everfresh(R) to 5,000 retail
accounts throughout the Detroit area.

"Following tremendous sales across the United States, including several
regions in Michigan, we have partnered with Intrastate Distributors to help us
continue our aggressive product rollout into the Metro Detroit area," said
Peter Bianchi, CEO of Innovative Beverage Group. "drank(TM) has successfully
carved a niche in an extremely competitive beverage marketplace. With the
demand for drank(TM) at an all-time high, the key to our continued growth is
solid distribution channels to ensure that the product gets to the consumers
who are clamoring for it."

"Heightened consumer demand for functional beverages is emboldening retailers
to add them to their lineup to increase profits," said Tim Dabish, President
of Intrastate Distributors. "drank(TM) was not only the creator of the
relaxation beverage category, but it's also the market leader. It's a homerun
for retailers -- a proven product with a high profile that provides revenue
for retailers and is a great alternative to help consumers unwind at the end
of the day as well."

drank(TM) is the antithesis of the popular energy drinks currently saturating
the functional beverage sector. With a slogan of "slow your roll(TM)," this
lightly carbonated relaxation beverage is infused with melatonin, valerian
root and rose hips to provide a relaxing effect. Since launching in early
2008, drank(TM) has quickly become the go-to beverage for people looking to
relax their mind and body.

Intrastate Distributors joins the ranks of many regional distributors and
convenience store outlets that have added drank(TM) to their New Age beverage
lineup. drank(TM) is currently sold at 7-Eleven stores nationwide and, through
its network of independent distributors, at scores of other retailers in major
markets across the U.S. For more information about drank(TM), please visit:
www.drankbeverage.com or call 877-DRANK-02. To reach Intrastate Distributors,
call 313-892-3000.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation
headquartered in Houston, Texas that engages in the distribution and wholesale
of products in the New Age beverage category. The Company recently launched
its first proprietary product drank(TM). Dubbed the world's first extreme
relaxation beverage, drank(TM) was created to induce a natural calming and
soothing effect when consumed. drank(TM) is a lightly carbonated grape
flavored beverage formulated with natural calming agents including melatonin,
rose hips, and valerian root. drank(TM) is sold in prominent purple, signature
16 ounce cans bearing the slogan "slow your roll' and is available in
convenience and grocery outlets in a growing number of regions throughout the
United States. Innovative Beverage Group began operations as a distributor for
well known national brands of beverage products including Jolt, Rock Star,
Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although
the Company continues to distribute many of these well known brands in the
greater Houston area, the expansion of Innovative's proprietary product
division has become foremost in their business model. Recent corporate
strategies have been focused on the marketing and distribution of drank(TM) to
accommodate the growing demand for the product. Innovative Beverage Group is
also currently working to add additional proprietary products to its line that
will complement drank(TM) and provide consumers with an array of new and
unique concepts in the New Age beverage category.

All company and/or product names are trademarks and/or registered trademarks
of their respective owners.

Cautionary Statement Regarding Forward-Looking Statements
Certain oral statements made by management from time to time and certain
statements contained in press releases and periodic reports issued by
Innovative Beverage Group, Inc., (the "Company"), as well as those contained
herein, that are not historical facts are "forward-looking" statements within
the meaning of Section 21E of the Securities and Exchange Act of 1934, and
because such statements involve risks and uncertainties, actual results may
differ materially from those expressed or implied by such forward-looking
statements. Forward-looking statements, including those in Management's
Discussion and Analysis, are statements regarding the intent, belief, or
current expectations, estimates, or projections of the Company, its directors,
or its officers about the Company and the industry in which it operates and
are based on assumptions made by management. Forward-looking statements
include without limitation statements regarding: (a) the Company's strategies
regarding growth and business expansion, including future acquisitions; (b)
the Company's financing plans; (c) trends affecting the Company's financial
condition or results of operations; (d) the Company's ability to continue to
control costs and to meet its liquidity and other financing needs; (e) the
declaration and payment of dividends; and (f) the Company's ability to respond
to changes in customer demand and regulations. Although the Company believes
that its expectations are based on reasonable assumptions, it can give no
assurance that the anticipated results will occur. When issued in this report,
the words "expects," "anticipates," "intends," "plans," "believes," "seeks,"
"estimates," and similar expressions are generally intended to identify
forward-looking statements.

For media samples, product photography and additional information, contact
Avalanche Strategic Communications at 201-488-0049 or email
drankpr@avalanchepr.com.

SOURCE Innovative Beverage Group Holdings, Inc.

Christina Brozek, Avalanche Strategic Communications, +1-201-488-0049,
drankpr@avalanchepr.com