MediaBank Web Services Establishes New Connectivity Standard

CHICAGO, May 18, 2009 (GLOBE NEWSWIRE) -- MediaBank, a leading provider of
technology solutions designed to help better manage the end-to-end media buying
and analytics process, is pleased to announce its "MediaBank Connect"
initiative. MediaBank Connect is leveraging MediaBank's web services
functionality and open architecture to enable an ever-broadening scope of unique
electronic connections with media publishers and other participants in the media
buying ecosystem.

"MediaBank is committed to the most open, connectable system in the industry and
is building the foundation of our future vision -- the definitive media buying
hub," said Brad Keywell, co-founder of MediaBank. "We believe MediaBank presents
the most interoperable system in the industry, and this connectivity will be of
great value to our present and future clients."

Web services are a critical part of nearly every MediaBank process and provide
its clients with enhanced access to critical ad-performance data. The open
architecture of MediaBank O|X, the advertising industry's first fully integrated
technology platform and the cornerstone of the company's product suite, makes it
seamless for MediaBank clients to integrate with third parties. Current
integration relationships include Mediaguide, Google, PeopleSoft, Arbitron,
Nielsen, SQAD, comScore, NetRatings, DoubleClick, Atlas, Cognos, and ePort, with
many more to be announced over the next several months.

Built on the IAB XML platform, MediaBank O|X's digital module relies upon web
services to streamline its media partner communications and points of
integration. Web services enable data from various sources to flow seamlessly
into the many MediaBank O|X core functions critical to agency workflow.

About MediaBank, LLC

Privately-held Chicago-based MediaBank, LLC is a leading provider of integrated
procurement technology and advanced analytics to the advertising industry.
MediaBank solutions allow for unprecedented cross-media analytics and
intelligence through superior planning, buying, workflow and data warehousing
tools. The cornerstone of MediaBank's solution is the MediaBank O|X platform,
offering buying, financial, and workflow tools across all media types. The
MediaBank A|X platform provides advanced analytics and predictive modeling.
MediaBank has more than 25 years of industry recognized experience in providing
media buying solutions and is committed to combining the latest technologies and
applications to improve efficiency in the advertising industry. For more
information on MediaBank, visit: www.mbxg.com.

The MediaBank, LLC logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=5955

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CONTACT: MediaBank
Mark Desky
312-604-5470
mdesky@mbxg.com