Cherie Gary Appointed General Manager of MWW Group's Dallas Office
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Former Senior Executive at Sony Ericsson Mobile Brings Deep Expertise to Growing Dallas Office of a Top Ten PR firm DALLAS, May 18 /PRNewswire/ -- MWW Group (www.mww.com), one of the nation's top 10 public relations firms, announced today that Cherie Gary has joined the company as general manager of its Dallas office. In this role, Gary will help further expand MWW Group's presence in the highly competitive Dallas marketplace by leading the development of communications programs for clientele spanning across all industry sectors. Gary brings more than 20 years of experience helping to guide the consumer marketing and corporate communications efforts of companies ranging from Fortune 500 leaders to emerging brands and start-ups. "Cherie's an extremely accomplished PR counselor and a proven leader who brings a record of success both in running her own agency and in senior-level positions at major global companies. She's an insider within the Dallas business community and the perfect person to lead our continued expansion into this important market," said Michael W. Kempner, president and CEO of MWW Group. "Cherie brings a deep range of expertise in consumer lifestyle marketing, corporate communications, industry relations and crisis communications, as well as a track record of leading successful communications initiatives for companies of all sizes and across a wide breadth of sectors." Over the past fifteen years, Gary has led key initiatives for some of the world's leading technology and wireless companies. Before joining MWW, she served as vice president of corporate communications and chief spokesperson at Sony Ericsson Mobile Communications Inc. for North America. In this role, she served as communications counsel to executive management and led media relations, executive communications, crisis communications, internal communications, industry relations and corporate philanthropy. She also served as a senior manager of corporate communications at Nokia, Inc. where she developed and led the execution of multi-year campaigns to launch the company's network division in North America and worked to further its mobile vision in the Americas to position the company beyond cell phones. "MWW is a top ten national PR agency that retains its entrepreneurial spirit and agility while offering clients the day-to-day engagement of senior-level practitioners with deep industry experience," said Gary. "Texas continues to attract leading national and global companies and cutting-edge entrepreneurial firms, so increasing our presence in this market is a growth-oriented strategic move for MWW." Before joining MWW Group, Gary developed marketing and communications campaigns for clients across a wide variety of sectors including technology, wireless, health care, law, commercial design and consumer products. In addition to PR, she specialized in helping clients increase sales, raise capital, form strategic partnerships, launch new initiatives, manage crises and complete successful acquisitions. Previously while living in Washington, DC she managed business development and communications efforts for leading professional services firms including Ernst & Young and held several political positions in the administration of former President George H.W. Bush. Gary holds a bachelor's degree in journalism from Baylor University and is a member of the Arthur W. Page Society. About MWW Group MWW Group is one of the nation's top ten public relations agencies and is known for its results-driven approach to public relations and "Aim High. Deliver" commitment to client service. For four years in a row, MWW Group was honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2008, MWW Group was named PR Agency of the Year by The American Business Awards and Mid-size PR Firm of the Year by PR News, in recognition of the firm's growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG). SOURCE MWW Group Denise Lew of MWW Group, +1-212-837-3743, dlew@mww.com
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