Unica Launches ROI Catalyst Program

WALTHAM, MA, May 18 (MARKET WIRE) --
Unica Corporation (NASDAQ: UNCA), the leading global provider of
enterprise marketing management (EMM) solutions, today introduced the ROI
Catalyst Program aimed at helping marketers quickly and effectively
implement interactive marketing solutions in their own environments.
These solutions help demonstrate how interactive marketing tactics can
significantly increase marketing performance.

The Program consists of four distinct solutions that are built around
specific business scenarios. The solutions, comprised of Unica products
and services, are designed for rapid implementation in the customer's
environment using the customer's production data to deliver near-immediate
business value. The solutions are defined as follows:

-- Website Targeted Marketing, measures the lift of targeted website
offers compared to static offers, highlighting the value of 1-to-1 onsite
marketing

-- Website Remarketing, illustrates the value of leveraging web
behavioral data in outbound marketing specifically focusing on web
remarketing through email or other outbound channels

-- Event-Based Marketing, provides sophisticated analysis of highly
volatile, high volume transactional data to yield insights about customer
needs, thereby driving competitive advantage

-- Contact Optimization, optimizes campaigns in the face of multiple
offers targeted to overlapping customer audiences; demonstrates lift for
optimized high-volume, recurring campaigns

"In this economic environment, it is really hard to justify investment in
marketing technology. New projects need to demonstrate how they contribute
to a company's bottom line," said Elana Anderson, vice president of
product strategy and marketing at Unica. "Through the Unica ROI Catalyst
Program, we will partner with our customers to prove the results that
marketing technology can deliver. The program is designed to quickly get
marketers up and running with their interactive marketing initiatives --
and achieve tangible results -- within weeks."

For more information, please see: http://www.unica.com/roicatalyst.

About Unica

Unica Corporation (NASDAQ: UNCA) is a leading global provider of
enterprise marketing management (EMM) software and services. The most
comprehensive EMM suite on the market today, Unica's marketing management
solutions streamline the entire marketing process from analysis and
planning to project management, execution and measurement. More than 800
companies worldwide depend on Unica for their enterprise marketing
management solution.

Unica is headquartered in Waltham, Mass. with offices around the globe.
For more information, visit www.unica.com.

Note to Editors: Copyright 2009 Unica Corporation. Unica, the Unica logo,
MarketingCentral and NetInsight are registered trademarks of Unica
Corporation. All other product names, service marks, and trademarks
mentioned herein are trademarks of their respective owners.

Forward-looking Statements

The information provided in this press release above contains
forward-looking statements that relate to future events and future
financial performance of Unica. These forward-looking statements are based
upon Unica's historical performance and its current plans, estimates and
expectations and are not a representation that such plans, estimates, or
expectations will be achieved. These forward-looking statements represent
Unica's expectations as of the date of this press announcement. Subsequent
events may cause these expectations to change; and Unica disclaims any
obligation to update or revise the forward-looking statements in the
future. Matters subject to forward-looking statements involve known and
unknown risks and uncertainties, including those factors listed in the
Company's Annual Report on Form 10-K for the fiscal year ended September
30, 2008 under "Risk Factors", which factors could cause Unica's
performance or achievements to be materially different from those
expressed or implied by the forward-looking statements.

Contacts:
Dan Ring
Unica
781-487-8641
dring@unica.com

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