Direxxis, dmEDGE 4.0 Distributed Marketing Portal Named as Finalist for the 2009 MITX Technology Awards

Sixth Annual MITX Technology Awards Recognize Outstanding Technology
Advancements in the New England Region
NEEDHAM, Mass.--(Business Wire)--
Direxxis, Inc (www.direxxismarketing.com) a leading provider of distributed
marketing solutions; today announced that it has been named as a finalist for
the 6th Annual MITX Technology Awards. The MITX Technology Awards recognize
emergent and innovative technologies developed in the New England area, as well
as the individuals and organizations responsible for driving these advancements.
The Massachusetts Innovation & Technology Exchange (MITX) is the country`s
premier Internet business and marketing association.

Direxxis` dmEDGE 4.0 distributed marketing portal is an on-demand, self service
marketing and advertising portal that delivers comprehensive technology,
services, and administration tools to support field marketing. With dmEDGE 4.0,
decentralized users can easily create, store, localize, execute and measure
marketing and advertising communications in a self-service, closed loop
environment.

"New England is a global center of technology and innovation, so being
recognized as a finalist in this year's MITX Technology Awards is a huge honor,"
said Rick Kollmeyer, Chief Technology Officer for Direxxis. "This validates the
vision of our executive team, as well as the huge effort put forth by our bright
and dedicated development team. We are energized in our ongoing goal to innovate
and expand our market-defining product."

"Being named a Finalist in the MITX Technology Awards is an important
achievement," said Kiki Mills, executive director of MITX. "This recognition
translates into increased exposure with media, industry analysts & investors,
and provides them a higher profile in their industry. We congratulate all of the
finalists on their achievement and wish them well in the competition."

Entrants were able to submit their work under any of ten different categories,
including: Analytics and Business Intelligence, Cloud Computing, Devices,
Enterprise Technologies, Gaming, Marketing and Customer Relationship
Technologies, Mobile, Online Advertising, Rich Media and Social Media.

Direxxis will be recognized with the other finalists in the category of
Marketing and Customer Relationship Technologies at an awards ceremony attended
by the region`s top technology and business professionals. Winners will be
announced at the ceremony at the Westin Copley Hotel on Tuesday, June 16, 2009.

"dmEDGE is designed for ease of use. Even non-technical end users can initiate,
deliver and track compliant, localized marketing and advertising programs," said
Direxxis Chief Marketing Officer William Fayerweather. "Our success comes from
close strategic partnerships with our customers, our world-class technology, and
our team of knowledgeable distributed marketing experts. We are honored to be
named a MITX Technology Awards finalist."

In addition to being selected as a finalist for their category, finalists are
eligible for several `Best of` awards, and for the new `Promise` awards.

About MITX

Established in 1996, MITX-the Massachusetts Innovation & Technology Exchange
(MITX) is the region`s premier professional organization for the Internet
business & marketing industry. Reaching more than 7,500 professionals in New
England, MITX is the community for thought leadership, building business
relationships and professional training and development. Members of the MITX
community take advantage of events, sponsorships, speaking opportunities and
networking to make business connections and exchange ideas. With over 60 events
annually, MITX provides its members with the opportunity to promote their
companies to targeted audiences and provides a valuable forum for networking to
source potential business leads, partnerships, ideas, funding and other
likeminded peers in the industry. MITX is headquartered in Cambridge, MA. Visit
us at www.mitx.org.

About Direxxis

Direxxis is a marketing services and technology company focused on enabling
organizations to build great relationships with their current and prospective
customers. dmEDGE is Direxxis` on demand marketing and advertising portal which
is specifically designed to support organizations with decentralized Sales and
Marketing needs. dmEDGE delivers the technology, services, and administration
tools necessary to allow corporate marketing to enable decentralized users to
create, store, localize, execute and measure marketing and advertising
communications in a self service, closed loop environment. More information is
available at www.direxxismarketing.com.

All trademarks and registered trademarks used herein are the property of their
respective owners.

Shock PR, Inc.
Christine Shock, 508-743-9993
cshock@shockpr.com
or
Direxxis, Inc.
William Fayerweather, 781-444-7900
wfayerweather@direxxismarketing.com

Copyright Business Wire 2009