'Top 5 Reasons Not to Master Your Data in SAP' Webinar Now Available Via Playback

'Top 5 Reasons Not to Master Your Data in SAP' Webinar Now Available Via
Playback

Record Number of Attendees Learn Why SAP ERP is Not the Right Place to Master
Data

FOSTER CITY, Calif., May 18 /PRNewswire/ -- Siperian, Inc. - developers of an
award-winning master data management (MDM) platform - today announced that its
popular and highly attended Webinar titled "Top Five Reasons Not To Master
Your Data in SAP ERP" is now available for playback here. Led by Dan Power,
MDM authority and president of Hub Solution Designs, the presentation
addressed the challenges faced by organizations that use SAP Enterprise
Resource Planning (ERP) for their transaction processing, as many struggle to
manage their non-transactional (or master) data, including customer, product,
and supplier information.

According to Power, "These types of data require a separate Master Data
Management (MDM) system - to streamline business processes, reduce costs, and
increase revenue by creating a single view of the customer, product, or
supplier."

In this 45 minute playback, Senior MDM Executives, IT Directors, Data and
Solutions Architects, Marketing and Sales Operations VPs and users of SAP
learned:

-- Why SAP ERP is not the right place to master data.
-- Why a separate MDM system is required for streamlining business
operations.
-- How MDM and SAP ERP coexist.
-- The technical attributes, strengths and weaknesses of SAP and Siperian
MDM products.
-- The requirements of an effective MDM system and best practices for
implementation.

For more information, or to access the playback click here.

About Siperian, Inc.
Siperian, Inc., an innovative provider of a flexible master data management
(MDM) platform, helps companies unify their critical data about customers,
products and organizations- and delivers reliable, complete views of this data
within existing business processes. The Siperian MDM Hub((TM)) offers the next
generation of architectural flexibility for managing all types of master data.
It is an integrated, model-driven software platform that adapts to today's
business requirements delivering rapid return on investment, while evolving to
a complete enterprise master data management platform. Siperian's approach
enables rapid implementation and has earned the company its reputation for
leadership and proven success by meeting the complex requirements of
market-leading companies in health and life sciences, technology, insurance,
manufacturing, consumer package goods, retail, financial services, media and
information services. With corporate headquarters in Foster City, California,
Siperian has offices throughout the United States and in Toronto, Canada; the
Company's EMEA operation is headquartered in London. To learn more about
Siperian visit www.siperian.com or call 1-866-747-3742.

Siperian and Siperian MDM Hub are trademarks of Siperian, Inc. The names of
actual companies or products mentioned herein may be the trademarks of their
respective owners.

MEDIA CONTACTS:
Chris McCoin or Richard Smith
McCoin & Smith Communications Inc.
508-429-5988 (Chris) or 978-433-3304 (Rick)
chris@mccoinsmith.com or rick@mccoinsmith.com

SOURCE Siperian, Inc.

Chris McCoin, +1-508-429-5988, chris@mccoinsmith.com, or Richard Smith,
+1-978-433-3304, rick@mccoinsmith.com, both of McCoin & Smith Communications
Inc., for Siperian, Inc.