Burke Hedges, Internationally Acclaimed Network Marketing Expert, Author,Speaker and Trainer, Joins LifeVantage as a Distributor

SAN DIEGO--(Business Wire)--
Burke Hedges, author of Who Stole the American Dream and Parable of the
Pipeline, is considered an icon in the network marketing industry. He has built
multi-million dollar network marketing organizations and is a sought-after
speaker and trainer on network marketing, as well as the author of seven books
that have sold over four million copies worldwide and have been translated into
20 different languages. LifeVantage Corporation (OTCBB:LFVN),the maker of
Protandim®, today announced that Burke Hedges has joined the LifeVantage team as
an independent distributor.

Burke Hedges commented, "For 21 years, my specific area of expertise is network
marketing - I have built two multi-million dollar network marketing
organizations and speak internationally on the subject. I have written seven
books to educate, empower and equip distributors of the industry with the
knowledge and tools to build a successful and profitable network marketing
business. When I learned about the LifeVantage opportunity, I was blown away by
the life changing, breakthrough science behind Protandim, which I believe will,
without question, create mass market appeal and demand for the product. It`s not
another `me too` product - it`s backed by science. When I learned the company
was using the proven, word of mouth, viral network marketing strategy to educate
consumers about the product, I became unglued with excitement. I`ve waited years
for an opportunity with such explosive growth potential like LifeVantage."

Hedges added, "Two other important factors weighed in my decision. First, the
mindset of people worldwide, especially those over age 30, looking for solutions
to slow down the aging process. Baby boomers, the most influential and consuming
generation in recent history are getting older, and are seeking a product with
the benefits of Protandim. Secondly, millions of good, hard working people (old
and young) have been devastated by the recent economic tsunami and are looking
for a way out of their financial challenges. In my 21 year career, I`ve never
seen more people open to retooling their skills in order to resolve their
financial needs. There is no doubt that the LifeVantage home business model may
be the answer for millions of people`s financial challenges, and this has
created a unique time sensitive opportunity for those who understand the
LifeVantage vision."

David Brown, LifeVantage President and CEO, said, "Burke Hedges is considered to
be a legend in the network marketing industry. He has a track record of building
incredible organizations, and he has consulted for many of the top network
marketing companies in the world. His expertise and insight is sought after by
countless organizations and leaders. It is an honor to welcome Burke to the
LifeVantage family."

About Burke Hedges

Burke Hedges is an author, teacher, lecturer on Entrepreneurship and Network
Marketing and has influenced millions of independent business owners by
equipping them with the knowledge, belief and skills to realize their dreams in
Network Marketing. He is a seasoned veteran, expert and one of the most
respected authors in the Network Marketing industry with 21 years' experience.
Early in his career, Burke built two separate multi-million dollar Network
Marketing Organizations. For the past 15 years, Burke has concentrated his
efforts as a trainer, speaker and ambassador to the industry. He has written
seven books, which have sold over four million copies worldwide and have been
translated into more than 20 languages. Some of his best known books include The
Parable of the Pipeline; Who Stole the American Dream, You Inc., and Copy Cat
Marketing 101. Burke lives in Tampa Bay, Florida with his wife and five
children.

About Protandim®

Protandim® is a groundbreaking, clinically proven supplement that provides a
substantial benefit to help with the challenge of healthy aging. This patented
antioxidant therapy works in a very different way than conventional foods such
as red wine, oranges, blueberries or other popular antioxidant supplements; as a
result, according to Dr. Joe McCord, is much more effective than those products
or foods in reducing oxidative stress. Protandim® works by increasing the body's
natural antioxidant protection at the cellular level, triggering cells to
produce naturally occurring protective antioxidant enzymes such as superoxide
dismutase (SOD), catalase, and glutathione synthase. Dr. McCord is a pioneer
scientist in the field of oxidative stress and is on the Company`s Board of
Directors.

A peer-reviewed human study showed that after Protandim® was taken for 30
consecutive days, the accumulation of lipid peroxidation products (a biochemical
marker of aging) was decreased by an average of 40%, although that reduction may
be not be typical for all those who consume the product. The study also reported
that this important marker of aging was decreased after taking Protandim® to the
level of a typical 20-year-old. Protandim® is currently the subject of over 20
scientific studies at leading universities and research facilities. For more
information, please visit www.LifeVantage.comor contact Jan Strode (619)
890-4040 or Jean Golden (612) 385-2324.

About LifeVantage Corporation

LifeVantage Corporation is a publicly traded (OTCBB:LFVN), science-based,
natural products company, dedicated to helping people reach their health and
wellness goals through science-based solutions to oxidative stress. Founded in
2003 and based in San Diego, CA, LifeVantage develops nutraceutical products,
including Protandim®, that leverage the company's expertise and that are
intended to deliver significant health benefits to consumers. For more
information, visit www.LifeVantage.comor contact Jan Strode (619) 890-4040 or
Jean Golden (612) 385-2324.

This press release contains forward-looking statements made pursuant to the safe
harbor provisions of the Private Securities Litigation Reform Act of 1995. These
forward-looking statements are based on the Company`s current expectations and
beliefs concerning future events affecting the Company and involve known and
unknown risks and uncertainties including the risk that sales of our product may
not continue at the levels discussed in this press release. These risks and
uncertainties may cause the Company`s actual results or outcomes to be
materially different from those anticipated and discussed herein. These and
other risk factors are discussed in greater detail in the Company`s Annual
Report on Form 10-KSB for the year ended June 30, 2008, the Company`s Quarterly
Report on Form 10-Q for the quarter ended March 31, 2009 and in other documents
filed by the Company from time to time with the Securities and Exchange
Commission. The Company cautions investors not to place undue reliance on the
forward-looking statements contained in this press release. All forward-looking
statements are based on information currently available to the Company, and the
Company undertakes no obligation to revise or update these forward-looking
statements.

Note to Editors: Contact Jan Strode at 619-890-4040 or Jean Golden at
612-385-2324 for interviews, photography, and other requests.

LifeVantage
Jan Strode, 619-890-4040
Jean Golden, 612-385-2324

Copyright Business Wire 2009