Mounted Memories Provides Roster of Top Athletes for First Annual FansEdge Sports Spectacular

CHICAGO--(Business Wire)--
Mounted Memories, the wholesale and manufacturing division of Dreams, Inc. (NYSE
Amex:DRJ), has finalized its roster of athletes for the first annual FansEdge
Sports Spectacular, to be held July 16-19, 2009 at the Donald E. Stephens
Convention Center.

More than 50 athletes have committed to attending the show, including Cal Ripken
Jr., Peyton Manning, Bill Russell, Ernie Banks, Ric Flair and Willie Mays. On
Thursday, all attendees will receive free admission and all four days there will
be a free interactive area.

Friday marks "Price Rollback Day," Mounted Memories version of a "Hobby Stimulus
Plan," where 16 athletes including Pete Rose, Dick Butkus, Brian Urlacher, Jim
Brown and many others will be signing autographs at yesterday`s pricing. On
Saturday, legendary baseball player Cal Ripken Jr. will be signing autographs
along with former NHL Hall of Famer Gordie Howe, professional wrestler Ric Flair
and many others.

Three-time NFL MVP Peyton Manning will headline Sunday`s roster of athletes,
joining MLB legends Willie Mays and Ernie Banks and a Super Bowl XXXI reunion of
the Green Bay Packers.

"This year`s roster of athletes is certain to generate an enormous response,"
said Mitch Adelstein, president of Mounted Memories. "We are fortunate to have
some of the most beloved players from the past and present scheduled to attend,
along with new enhanced features that will make the Summer Sports Spectacular
one of our best shows to date."

The three-day FansEdge Summer Sports Spectacular will be held attheDonald E.
Stephens Convention Center, 5555 N. River Road, Rosemont, IL. For more
information on the show, please contact Becky Batista at 954-742-8544 or visit
www.SchwartzSports.com.

**Athlete appearances subject to schedule availability.

DREAMS, INC. trades under the ticker symbol: DRJ

www.dreamscorp.com

Statements contained in this press release, which are not historical facts, are
forward looking statements. The forward-looking statements in this press release
are made pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. Such forward-looking statements involve known and
unknown risks, uncertainties and other factors which may cause the actual
results, performance or achievements of the Company to be materially different
from any future results, performance or achievements expressed or implied by
such forward-looking statements. Such statements are indicated by words or
phrases such as "anticipates," "projects," "management believes," "Dreams
believes," "intends," "expects," and similar words or phrases. Such factors
include, among others, the following: competition; seasonality; success of
operating initiatives; new product development and introduction schedules;
acceptance of new product offerings; franchise sales; advertising and
promotional efforts; adverse publicity; expansion of the franchise chain;
availability, locations and terms of sites for franchise development; changes in
business strategy or development plans; availability and terms of capital
including the continuing availability of our credit facility with Comerica Bank
or a similar facility with another financial institution; labor and employee
benefit costs; changes in government regulations; and other factors particular
to the Company.

Dreams, Inc.
Investor Relations Contact Info:
David M. Greene, Senior Vice-President
Phone: 954-377-0002
Fax: 954-475-8785
dgreene@dreamscorp.com
or
Public Relations for Dreams, Inc.:
Boardroom Communications
Jennifer Clarin and/or Caren Berg
Phone: 954-370-8999, Fax: 954-370-8892
Email: jclarin@boardroompr.com

Copyright Business Wire 2009