Teen Girl Magazine SUSIE Launches Despite Print Magazine Industry Decline

* Reuters is not responsible for the content in this press release.

Mon May 18, 2009 10:00am EDT

Despite All Indicators Pointing to the So-Called Demise of the Print Industry,
SUSIE Magazine Bucks Current Trends by Launching A Print Magazine for Teen
Girls.

LENEXA, Kan., May 18 /PRNewswire/ -- Premier Studios announces the launch of a
new print magazine, SUSIE.  The SUSIE brand will be geared toward teenage
girls, and will include a monthly print magazine, a web community, events and
other spin-off products of interest to teen girls. 

The brainchild of the SUSIE Brand, Susie Shellenberger -- bestselling teen
author and former editor of Focus on the Family's Brio Magazine -- inked a
publishing deal with Premier Studios in March to collaboratively develop the
brand.  Shellenberger will oversee content development and culturally relevant
focus, while Premier Studios will handle the design, operations, web
development, marketing and publicity.

Susie Shellenberger's name is unparalleled in the teen girl market.  With more
than 20 years' experience publishing Brio magazine, and more than 1.5 million
books sold in this market, Susie is a recognized expert in reaching this
particular market segment.  Shellenberger's notoriety coupled with the
affinity brand marketing expertise of Premier Studios creates a unique
partnership opportunity.  

"Launching a print publication amidst a rapidly declining print industry
probably appears precarious to most," said Gerald Smith, President & CEO of
Premier Studios.  "While we recognize many communication efforts are migrating
from printed mediums to the digital space, ignoring the offline initiatives
when obvious application and market still exist would limit our ability to
build community around the brand."

Covering a variety of topics, the SUSIE Brand will focus on helping teen girls
grow as well as provide them with the opportunity to connect with others.  "We
want to foster a sisterhood where Christian girls can develop spiritually
while simultaneously ministering to each other on a peer to peer level,"
stated Shellenberger.  "I've had the incredible opportunity to help motivate
and shape an entire generation of girls, and I'm now even more excited about
ministering to girls on a new level through SUSIE, both digital and in print."


The first printed issue of SUSIE magazine was released May 1, along with a web
presence.  The online "SUSIE Sisterhood" brand will build toward an August
launch with an all-new web community.  Other products associated with the
brand are in development now, to be rolled out at a later date.  Visit
www.susiemagazine.com for additional information.

About Premier Studios:
Premier Studios is a new-model marketing agency, building brands people love
by specializing in marketing strategies for Affinity Brands. By combining a
unique blend of strategy, creativity and technology, Premier Studios provides
new-model marketing solutions for business issues that traditional marketing
alone cannot address.

For additional information contact: Ryan Chamberlin at 913.438.1004 or  
ryanc@premierstudios.com



SOURCE  Premier Studios

Ryan Chamberlin of Premier Studios, +1-913-438-1004, ryanc@premierstudios.com
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