Photos: Schering-Plough Introduces DR. SCHOLL'S(R) FOR HER High Heel Insoles to...

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Mon May 18, 2009 10:27am EDT

Photos:  Schering-Plough Introduces DR. SCHOLL'S(R) FOR HER High Heel Insoles
to Help Prevent Foot Aches and Pains

"Dancing With the Stars" Judge Carrie Ann Inaba Joins Forces with DR.
SCHOLL'S(R) FOR HER HIGH HEEL INSOLES to Show Women They Can Wear Their
Highest Heels Without Missing a Beat

KENILWORTH, N.J., May 18 /PRNewswire/ -- Schering-Plough Corporation (NYSE:
SGP) today announced the launch of new DR. SCHOLL'S(R) FOR HER High Heel
Insoles, unique insoles that help prevent foot aches and pains in high heel
shoes. These insoles have an ultra-soft arch cushion that shifts pressure off
the ball of foot to deliver all-day comfort. DR. SCHOLL'S(R) FOR HER High Heel
Insoles fit into shoes without crowding toes or making the shoes feel tight,
and the clear gel design remains virtually invisible even in strappy sandals.

To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/drscholls/38433/

(Photo: http://www.newscom.com/cgi-bin/prnh/20090518/NY18151 )

To launch the new product, the makers of DR. SCHOLL'S FOR HER are partnering
with "Dancing with the Stars" judge Carrie Ann Inaba to act as a brand
ambassador and to show women that they can comfortably wear their high heels
all day or all night. To share her dancing expertise, Inaba is hosting the DR.
SCHOLL'S FOR HER Dance Studio online. Available at ABC.com, consumers can
watch as Inaba provides insider tips for dancers of all skill levels to
maximize their dance and workout routines.

"As a dancer, choreographer and TV host, I'm on my feet all day and know how
painful high heels can be, but I love high heels too much to give them up,"
said Inaba. "Thankfully, there's no need to sacrifice style for comfort with
my new secret weapon -- DR. SCHOLL'S FOR HER HIGH HEEL INSOLES. Now I can last
all day in heels without missing a beat!"

DR. SCHOLL'S FOR HER High Heel Insoles are part of a full product line
designed specifically for women's fashionable shoes. "High-heel shoes
dramatically limit the mobility of the feet and reduce the shock-absorbing
ability of the heel and arch. In designing this insole, we studied how a
woman's weight is shifted away from the heel and arch toward her forefoot when
wearing high heels, which commonly results in ball-of-foot pain," said Charlie
Lundy, research and development director for DR. SCHOLL'S FOR HER. "We
developed the new High Heel Insoles to help shift pressure from the
ball-of-foot back toward the arch and heel to make even high heel shoes
comfortable."

The full line of DR. SCHOLL'S FOR HER products is available at food, drug and
mass stores nationwide. For more information, visit www.drscholls.com.

About Schering-Plough
Schering-Plough Consumer Health Care is the U.S. over-the-counter (OTC) and
consumer products business unit of Schering-Plough an innovation-driven,
science-centered global health care company. Through its own biopharmaceutical
research and collaborations with partners, Schering-Plough creates therapies
that help save and improve lives around the world. The company applies its
research-and-development platform to human prescription, animal health and
consumer health care products. Schering-Plough's vision is to "Earn Trust,
Every Day" with the doctors, patients, customers and other stakeholders served
by its colleagues around the world. The company is based in Kenilworth, N.J.,
and its Web site is www.schering-plough.com.

About DR. SCHOLL'S(R)
DR. SCHOLL'S(R) is America's #1 brand of footcare products. For almost a
century, the DR. SCHOLL'S(R) line has provided footcare and comfort to
millions. Today, the DR. SCHOLL'S(R) brand offers over 120 footcare products
to help keep feet healthy, comfortable and beautiful. The DR. SCHOLL'S(R)
brand leads the way by utilizing the latest podiatric medicine and research to
revolutionize the way Americans think of, and care for, their feet.

DR. SCHOLL'S and DR. SCHOLL'S FOR HER and Design are registered trademarks of
Schering-Plough HealthCare Products, Inc.

About Carrie Ann Inaba
Carrie Ann Inaba is a judge on ABC's Emmy-nominated "Dancing with the Stars"
and coach and choreographer on ABC's "Dance War: Bruno vs. Carrie Ann." Her
choreography can be seen in nearly every hit show on television including
"American Idol" and the opening credits of "So You Think You Can Dance?" Other
choreography credits include "American Juniors," "The TV Land Awards," "The
Swan," "Starting Over" and "Dance Fever." Carrie Ann was previously a Fly Girl
on FOX's "In Living Color" and toured with Madonna as one of the main dancers
in her "Girlie Show World Tour." Her talents as a dancer and choreographer
have led to roles in films including "Austin Powers: Goldmember," "Monster
Mash" and "Boys and Girls," among others.


SOURCE  Dr. Scholl's For Her

Media: Jennifer Samolewicz, +1-908-298-7359, or Investors: Janet M. Barth, Joe
Romanelli, +1-908-298-7436, for DR. SCHOLL'S FOR HER
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