Adaptive Engineering Receives 2009 Red Herring Award

Boston-based technology firm joins Google, Yahoo!, Skype, and YouTube as
recipient of innovation award
BOSTON--(Business Wire)--
Adaptive Engineering, a leading developer of collaborative Unified
Communications software products and solutions for call centers and enterprises
was recognized this week for their flagship product, Concourse 3. Concourse 3
was recognized for excellence and product innovation.

Adaptive Engineering`s Concourse 3 is the only Unified Communications solution
designed from the perspective of the customer experience. Based on metrics
accepted as the industry standard, it has the potential to save individual call
centers more than six (6) million dollars per month. It does so by enabling the
customer`s first point of contact to collaboratively leverage additional
resources and resolve issues with increased efficiency; meaning fewer callbacks
or transfers to supervisors are required.

"We are honored to be recognized by Red Herring as one of today`s leading
private technology ventures with innovative technology products that will lead
the next wave of disruption," said Allan Stern, CEO and Founder of Adaptive
Engineering. "As a new member of the Red Herring 100, we are pleased to be
joining a community of companies at the forefront of innovation who are helping
to drive the future of technology."

The award was presented at the North America Red Herring 100 Conference in San
Diego where executives from 200 companies gathered to showcase their innovative
technologies and winning strategies. Adaptive Engineering`s Concourse 3 was
selected from over 1200 applicants and 200 finalists to be one of the 100 award
winners. Other awardees included Twitter, Zuora, IPextreme, Hubspot, YouSendIt,
and ClickFox.

Adaptive Engineering designs applications to help enterprises increase
productivity by simplifying the way employees communicate and interact, applying
fresh visual metaphors to textual data, applications or systems, and decreasing
the time it takes users to learn and react to a situation. The course of action
is real-time, intuitive and creates collaborative communities, making employees
more efficient and work more enjoyable.

"We help businesses succeed by starting with the customer experience, which lies
at the heart of a unified communications solution," said Mr. Stern. "Concourse 3
is designed to accelerate collaboration between team members, supervisors,
managers, even vendors, partners and suppliers, virtually and in real-time. The
result is greater efficiencies and productivity."

About Adaptive Engineering

Adaptive Engineering is the software development company that provides efficient
and intuitive visual solutions to businesses and organizations looking to save
time and money. Their custom-built applications and unique business challenge
approach allow enterprises to focus on cost, innovation and how to differentiate
yourself from your competitors and can be found streamlining business processes
in enterprises and call centers worldwide. More information is available at:
www.adaptiveengine.com

About Red Herring

Red Herring is a global media company uniting the world's best high technology
innovators, venture investors, and business decision-makers in a variety of
forums: a leading innovation magazine; an online daily technology news service;
technology newsletters, and major events for technology leaders around the
globe. Red Herring provides an insider's access to the global innovation
ecosystem, featuring unparalleled insights on the emerging technologies driving
the economy. For more information, visit www.redherring.com

Rasky Baerlein
P.J. Foster, 617-443-9933 x341
pjfoster@rasky.com

Copyright Business Wire 2009