AIRMALL(R) at Cleveland Hopkins International Airport is Ready to Rock with Opening...

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Mon May 18, 2009 10:53am EDT

AIRMALL(R) at Cleveland Hopkins International Airport is Ready to Rock with
Opening of New Rock and Roll Hall of Fame + Museum Store

- Authentic Merchandise, Rhythmic Atmosphere Set New Retail Offering Apart -

CLEVELAND, May 18 /PRNewswire/ -- From Chuck Berry and James Brown to U2,
R.E.M., and Madonna, the legends of rock and roll have established a new home
at Cleveland Hopkins International Airport (CLE).  BAA Cleveland, developer of
the AIRMALL(R) at CLE, is pleased to announce the opening of the new Rock and
Roll Hall of Fame + Museum Store, a signature retail unit that is part of the
concessions transformation at CLE.  

(Logo:  http://www.newscom.com/cgi-bin/prnh/20090304/NE78862LOGO )

"With rock and roll, authenticity is everything.  That's why BAA Cleveland
made certain that unit operators consulted the Rock and Roll Hall of Fame in
downtown Cleveland for its input on both the merchandising mix and the design
of the store," said Tina LaForte, vice president of BAA Cleveland.  "Rock
aficionados and music enthusiasts of every stripe will certainly appreciate
the wide selection of apparel and gifts, and everything is at 'Regular Mall
Prices... Guaranteed.'"

Located just beyond the Concourse B Security Checkpoint, the new Rock and Roll
Hall of Fame + Museum Store includes a wall-sized graphic on the outside of
the unit that depicts a timeline of major rock-and-roll events.  Inside,
travelers will find clothing for men, women and children; Hall of Fame
memorabilia; and many gifts and accessories.  The side of the store features
seven plasma screens that will pulsate with the sights and sounds of famous
rock moments and favorite rock videos.    

"No visit to Cleveland is complete without a stop at the Rock and Roll Hall of
Fame + Museum.  It is part of this region's identity, and we're very proud of
it," added Ricky Smith, director of the Cleveland Airport System.  "That is
why we are pleased to welcome the Hall of Fame's presence at Cleveland Hopkins
International Airport.  We know that the new store will contribute to offering
a signature shopping experience for travelers."   

The AIRMALL(R) at Cleveland Hopkins International Airport, a project of BAA
Cleveland, is a product of the City of Cleveland's 10-year contract with BAA
Cleveland to develop and manage concessions at Cleveland Hopkins International
Airport.  The city anticipates the AIRMALL(R) will double the current
participation rate of local and minority-owned companies, double the number of
concession jobs, and double retail sales figures during the next decade.  When
complete, the AIRMALL(R) at CLE will occupy 76,000 square feet of retail
space.

The Rock and Roll Hall of Fame + Museum Store is open Sunday through Friday
from 6:00 a.m. to 8:30 p.m. and on Saturday from 6:00 a.m. to 7:00 p.m.

For more information on the AIRMALL(R) at CLE, visit www.baausa.com. 

About BAA Cleveland
BAA Cleveland, Inc. is the developer and manager of the retail and concessions
program at Cleveland Hopkins International Airport (CLE).  In 2008, BAA
entered into a ten-year contract with the City of Cleveland to transform the
retail, food and beverage concessions into the AIRMALL(R) at Cleveland Hopkins
International Airport, a strategic combination of well-known national brands
and high-quality local concepts offered at "Regular Mall Prices...
Guaranteed."  BAA Cleveland is a project of BAA USA, the developer and manager
of the retail, food and beverage operations at the AIRMALLs(R) at Pittsburgh
International Airport, Baltimore/Washington International Thurgood Marshall
Airport, and Boston Logan International Airport (Terminals B and E).  BAA USA
is an affiliate of BAA Limited, the world's leading airport company, which
owns and operates seven UK airports (Heathrow, Gatwick, Stansted, Southampton,
Aberdeen, Edinburgh and Glasgow).  For more information, visit www.airmall.com
or www.baausa.com.

    Contact:
    Jeff Donaldson
    412-642-7700
    jeff.donaldson@elias-savion.com


SOURCE  BAA Cleveland

Jeff Donaldson for BAA Cleveland, +1-412-642-7700,
jeff.donaldson@elias-savion.com
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