Teradata Releases Accelerate for Utilities Customer Management

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Mon May 18, 2009 11:05am EDT

Accelerate Package Puts Utilities on Fast Track for
Communicating Effectively with Customers about Energy Consumption
MIAMISBURG, Ohio--(Business Wire)--
Teradata Corporation (NYSE: TDC), the world`s largest company solely focused on
data warehousing and enterprise analytics, today announced the availability of
Teradata Accelerate for Utilities Customer Management. The new packaged solution
addresses utilities` needs to communicate with customers in more direct and
effective ways about their energy consumption and alternative energy options.
The new solution is an affordable package of Teradata`s database, platform,
tools and professional services that delivers quick time to value. 

"Utilities are now beginning to adopt customer management technology already in
wide use in telecommunications, retail and other industries where customer
service is critical to on-going profitability," said David Grant, vice president
for global industry solutions for communications, media, entertainment and
utilities, Teradata Corporation. 

Accelerate for Utilities Customer Management can help energy companies predict
customer behavior, such as whether a collections call will slow down or speed up
payment, which consumers will participate in voluntary programs to curb demand
during high peak periods, or which consumers are willing to pay a premium for
wind energy. In addition, energy companies can communicate with consumers and
businesses via their preferred communications channel regarding planned tree
trimming, a looming brownout or even report status of service restoration
following a power outage. 

"The introduction of advanced metering and communication technologies - combined
with customer gateways or portals and energy-efficient appliances - will change
the way consumers interact with their energy suppliers. Additionally, Smart
Meters are generating meter reading data multiple times per hour instead of one
read monthly. While these are opportunities for utilities to understand customer
consumption, they also produce substantially higher volumes of data that must be
mined for information if utilities and their customers are to benefit," Grant
said. 

Teradata`s Accelerate for Utilities Customer Management is an affordable
conveniently bundled package from a single vendor reducing risk in
implementation and quick time to value. The package includes Teradata`s
Purpose-Built Platform Family, Teradata database software, application software
and services that enable utilities to rapidly deploy and quickly realize
business value from their investment. Teradata Accelerate for Utility Customer
Management also includes a management dashboard and business intelligence
reports and is deployed using Teradata consulting and implementation services.
It can be set up in a production environment in 90 days. 

"The Teradata Accelerate for Utility Customer Management is a `one-stop data
warehousing` package to help utilities jump-start their data warehouse and
quickly realize business value. At the same time, because it is built on a
foundation that can be extended as their needs evolve, it protects their initial
investment," Grant said. 

The following components are bundled as part of Teradata Accelerate packages:

* Teradata Database - the market-leading data warehousing database with built-in
functionality to provide for easy setup and manageability along with Teradata
tools and utilities to make it easy to rapidly load and query data 
* One member of the Teradata Purpose-Built Platform Family - Teradata Active
Enterprise Data Warehouse platform, Teradata Data Warehouse Appliance, or
Teradata Data Mart Appliance 
* Teradata Relationship Manager - a multi-channel software application for
managing marketing communications. It includes cross segment analysis that
allows users to discover and analyze behavior by and across different customer
groups to gauge effectiveness of communications or promotions. 
* Teradata Professional Services - consulting and support services to quickly
get up and running 
* Teradata training - supports users as they learn to get the most value out of
their data warehouse investment. 
* Optionally available is the Informatica extract, transform and load (ETL)
tool, a means for extracting data from varied sources and loading it into the
data warehouse after transforming it into the proper format.

Added Grant, "The enormous changes taking place in the industry will require
utilities to adopt new IT applications for customer, revenue and operations
management. Teradata`s Accelerate for Utilities Customer Management provides
utility companies with a means of influencing customer behavior and developing
new programs and rates that will result in savings to both the utilities and
their customers." 

About Teradata

Teradata Corporation (NYSE: TDC) is the world's largest company solely focused
on raising intelligence through data warehousing, data warehouse appliances,
consulting services and enterprise analytics. Teradata is in more than 60
countries and on the web at www.teradata.com

Teradata is a trademark or registered trademark of Teradata Corporation in the
United States and other countries. 



Teradata Corporation
D`Anne Hotchkiss, 609-433-1715
DAnne.Hotchkiss@teradata.com

Copyright Business Wire 2009

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