ChyTV Scores a Home Run with Triple-A Baseball Networks and Sports Media TV

* Reuters is not responsible for the content in this press release.

Mon May 18, 2009 11:46am EDT

MELVILLE, N.Y.--(Business Wire)--
Chyron (NASDAQ:CHYR) is proud to announce the ongoing relationship with Sports
Media has resulted in the deployment of ChyTV digital signage for Triple-A
Baseball with SPORTS MEDIA TV. 

SPORTS MEDIA TV is based on Chyron's renowned ChyTV digital signage technologies
and provides a powerful yet cost effective and flexible graphics and messaging
solution. The next generation in digital signage, SPORTS MEDIA TV offers
advertisers on-screen graphic, animation, audio and video, utilizing existing
television screens in stadiums and arenas. Built into the technology is the
ability to add services like live news feeds, sports scores, news and emergency
alert systems. 

Dan Kosth, Sports Media`s CEO, commented, "The ChyTV.net network enables us to
manage Ad campaigns across large numbers of remote locations along with
sophisticated proof-of-play reporting. In addition, through Chyron`s AXIS
interface, local content such as upcoming events and such can be added for each
particular team." AXIS is a simple to use template based web interface for
graphics creation that is able to target content to individual locations on the
network. 

Sports Media has successfully been rolling out their Media Ballpark TV
Advertising Network, an offering of SPORTS MEDIA TV, following a partnership
with Triple-A Baseball and has kicked off the inaugural season. The network
allows for dynamic looped messaging across all existing closed-circuit
televisions within a majority of the 30 Triple-A ballparks. The network will
provide advertisers with exposure to nearly 10 million fans annually. 

ChyTV.net is a web-based content management infrastructure that is flexible
enough to enable integration of a variety of services. Says Chyron CEO Michael
Wellesley-Wesley, "We`ve developed a solution that enables network operators
such as Sports Media to manage widely distributed digital signage but also
combine it with real-time data, regional content and sophisticated advertisement
reporting." 

Sports Media is the preferred partner provider for ChyTV to sports stadiums and
arenas. With Chyron`s ChyTV product line providing the infrastructure, software,
and backbone technology, Sports Media has the opportunity to set up one of the
largest private in-stadium sports TV networks in the world. Advertisers now have
one place to go to get their message out to numerous stadiums and arenas across
the country, allowing them to target loyal sports fans while they are enjoying
the game. 

The Triple-A Baseball network includes sports scores, news and data feeds
provided by Data Call Technologies, Inc. (OTCBB: DCLT) (www.datacalltech.com).
Installation and management of the network is provided by ProTV2
(www.protv2.com). 

About Chyron

As the pioneer of Graphics as a Service for all digital video media Chyron
continues to define and dominate the world of digital and broadcast graphics
with Web, Mobile, HD, 3D, and newsroom integration solutions. Winner of numerous
awards, including two Emmys, Chyron has proven itself as the undisputed leader
in the industry with sophisticated graphics offerings that include Online,
Chyron's AXIS Graphics online content creation software, HD/SD switchable on-air
graphics systems, clip servers, channel branding and telestration systems,
graphics asset management and XMP integration solutions, the award-winning
WAPSTR mobile phone newsgathering application as well as digital signage. For
more information about Chyron products and services, please visit the company
websites at www.chyron.com, www.chytv.com and www.axisgraphics.tv (NASDAQ:
CHYR). 

About Sports Media

Sports Media, Inc. offers media buying and planning services to ad agencies as
well as independent advertisers, placing advertising in stadiums and arenas
throughout the US. Sports Media is a full service provider of sports marketing
services with a strategic focus on fast and accurate information. Sports Media`s
creative new ideas show the industry how the products and services meet the
current needs. Sports Media procures advertising and sponsorship more easily by
putting a full staff of advertising executives to work for Venues and
Advertisers in the USA and bringing new customers and revenue to both. For more
information about Sports Media products and services, please visit the company
website at www.sportsmedia.net and www.sportsmedia.tv. 

About Triple-A Baseball

Triple-A Baseball consists of two Leagues at Minor League Baseball's highest
classification, the International League and the Pacific Coast League. These
leagues are made up of 30 teams throughout America which develop talent for
Major League Baseball affiliates while providing affordable entertainment for
fans of all ages. From Sacramento to Charlotte, Triple-A Baseball is played in
cities with cumulative MSAs of nearly 40 million people. Attendance in Triple-A
ballparks has risen from 9.5 million in 1990 to over 14.4 million in 2008! 

The International League, which celebrated its 125th consecutive season of
operation in 2008, spans from Pawtucket to the east, Indianapolis to the west,
and Gwinnett (Georgia) to the south. The 2008 campaign marked the 105th season
of operation for the Pacific Coast League. The PCL has an expansive geography,
stretching primarily west of the Mississippi River to include cities from
Nashville to Sacramento and New Orleans to Tacoma. 

Product Images available on request 



Press:
Manor Marketing
Jennie Evans, + 44 1635 44991
jennie@manormarketing.tv
or
Chyron Corporation
Michelle Ingram, +1 631 845 2051
michelle@chyron.com



Copyright Business Wire 2009

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