CoActive Public Relations Wins Its Third Anvil Award from Public Relations Society of America

- Boutique Healthcare PR Firm Recognized for International Client Campaign -
SAN FRANCISCO--(Business Wire)--
CoActive Public Relations has received a Silver Anvil award from the Northern
California chapter of the Public Relations Society of America (PRSA) for its
work on behalf of Carl Zeiss Meditec, a world-leading medical technology company
headquartered in Jena, Germany. The PRSA Silver Anvil Awards recognize complete
programs that meet the highest standards of performance in the profession.

"This year`s Anvil award recognizes our expertise in representing global
companies that seek to build and maintain a strong presence in the United
States," said Carmen Caricchio, President of CoActive Public Relations. "Our
Media Day event - the first of its kind for Carl Zeiss - focused on educating
the U.S. press about the value that our client`s products bring to physicians,
patients and the healthcare system as well as their contribution to the medical
device industry."

CoActive received the 2009 Silver Anvil Award in the category of Special Events
& Observances for its Media Day event on behalf of Carl Zeiss Meditec. Held on
August 19, 2008, the event hosted magazine editors from throughout the country
as well as local media outlets and city government officials near the Company`s
Dublin, CA office.

"Hosting our first Media Day at Carl Zeiss Meditec allowed us to showcase our
products and our people to the key editors that write about our field," said
Lourens Steger, President & COO of Carl Zeiss Meditec. "CoActive helped us to
realize the importance of opening our doors to the press, to local public
officials and worked with us to ensure success."

CoActive has received three awards from the Public Relations Society of America.
In addition to this year`s Silver Anvil award, CoActive received a Silver Anvil
in the category of Overall Public Relations Program for its work with OptiMedica
Corporation and a Bronze Anvil Award in the category of Media Relations,
Consumer Products on behalf of SharpBrains, the first brain fitness online
destination.

The PRSA champions high quality work in public relations. The Silver Anvil
Awards honor the highest standards of performance in public relations,
recognizing excellence in campaigns that incorporate thorough research,
planning, execution and evaluation.

About CoActive Public Relations

CoActive is a full-service, award winning public relations agency dedicated
exclusively to the healthcare and medical technology industries. Founded in the
San Francisco Bay Area in 2001, CoActive specializes in creating an identity for
its clients, introducing new therapeutics and medical devices to the marketplace
and publicizing the ways in which patients are benefitting from new
breakthroughs in healthcare.

For more information about CoActive Public Relations, please visit
www.coactivepr.com or call 415-621-6626.

CoActive Public Relations
Carol Hyman, 415-621-6626
chyman@coactivepr.com

Copyright Business Wire 2009