Allstate to Re-enter Massachusetts Auto Insurance Market

Allstate Your Choice Auto Offers Innovative Solutions to Bay State Drivers
NORTHBROOK, Ill.--(Business Wire)--
Allstate Insurance Company (NYSE:ALL) today filed rates and policy forms with
the Massachusetts Division of Insurance to re-enter the Massachusetts auto
insurance market. The move marks Allstate`s return to the Bay State after a long
hiatus. Allstate has targeted November 2, 2009 as its "open-for-business" date.

Massachusetts auto insurance customers will have the opportunity to select from
Allstate`s innovative Your Choice Auto suite of auto insurance products. Your
Choice Auto offers consumers a wide spectrum of coverages and prices to fit
their needs.

Massachusetts policymakers have recently adopted positive changes that make the
insurance market more competitive. The recent changes set a new direction,
giving insurers greater flexibility in how they serve customers and compete for
business in the market.

"People are looking for value and choice," said George Ruebenson, President of
Allstate Protection. "As a company with a solid reputation and a national
presence, Allstate will provide Massachusetts consumers with additional
automobile insurance choices from an established insurance provider."

Massachusetts consumers will have the option of contacting one of Allstate`s
participating exclusive agencies in Connecticut, New Hampshire and Rhode Island,
calling 1-800-ALLSTATE or visiting Allstate.com to purchase Allstate auto
insurance. Additional information about Allstate`s auto insurance products can
be found at www.allstate.com.

The Allstate Corporation (NYSE:ALL) is the nation`s largest publicly held
personal lines insurer. Widely known through the "You`re In Good Hands With
Allstate®" slogan, Allstate is reinventing protection and retirement to help
individuals in approximately 17 million households protect what they have today
and better prepare for tomorrow. Customers can access Allstate products and
services such as auto insurance and homeowners insurance through approximately
14,700 exclusive Allstate agencies and financial representatives in the U.S. and
Canada, or in select states at allstate.com and 1-800 Allstate®. Encompass®
Insurance brand property and casualty products are sold exclusively through
independent agents. The Allstate Financial Group provides life insurance,
supplemental accident and health insurance, annuity, banking and retirement
products designed for individual, institutional and worksite customers that are
distributed through Allstate agencies, independent agencies, financial
institutions and broker-dealers. Customers can also access information about
Allstate Financial Group products and services at myallstatefinancial.com.

Allstate
Kate Hollcraft
(847) 402-5600
Email: kate.hollcraft@allstate.com
or
Brett Ludwig
(610) 251-3480
Email: bludw@allstate.com

Copyright Business Wire 2009