Managing Director of Royal Caribbean Cruises Ltd. in Brazil Named President of ABREMAR,...

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Mon May 18, 2009 12:01pm EDT

Managing Director of Royal Caribbean Cruises Ltd. in Brazil Named President of
ABREMAR, the Brazilian Cruise Association

MIAMI, May 18 /PRNewswire-FirstCall/ -- Ricardo Amaral, managing director for
Royal Caribbean Cruises Ltd. in Brazil, has been appointed the new president
of ABREMAR, the Brazilian association of cruise lines. 

Charged with developing the cruise industry in Brazil, including improved port
infrastructures, government relations and travel agent training, ABREMAR also
seeks to identify solutions that will increase the growth and performance of
the cruise industry in the region.

"Brazil has grown from 70,000 cruisers per year in 2001, to more than 500,000
in 2008, a phenomenal growth of over 700 percent in seven years," said Michael
Bayley, senior vice president, International, for Royal Caribbean Cruises Ltd.
 "Today, Brazil is one of the largest cruise markets in the world, with more
than 15 dedicated ships from leading global cruise brands based in the region
for the peak winter months.  Ricardo's new role with ABREMAR is a clear sign
of the significance of the growing Brazilian market to our company's
international growth strategy.  We look forward to working with our industry
peers to raise the profile of the cruise industry in Brazil and to grow Brazil
as a global cruise destination." 

"I'm extremely honored to serve ABREMAR as its president," said Amaral.  "Our
first initiative will be to create a partnership with ABAV, the Brazilian
association of travel agents.  We want to increase our exchange of information
and resources with our travel agent partners to improve their knowledge of our
industry and their sales." 

"Leading ABREMAR and growing the cruise industry in Brazil complements my role
with Royal Caribbean, as we finalize the opening of our first offices
dedicated to this region," Amaral said.  "I'm excited to work alongside my
colleagues from Costa Cruises and MSC Cruises toward this mutually beneficial
goal." 

Amaral has 17 years of experience in the cruise industry, including as the
director of Marketing and Sales for Sun and Sea Representacoes, the company
that represented Royal Caribbean Cruises Ltd. in Brazil for 21 years.  
Previously, Amaral spent seven years as a marketing manager for Costa Crociere
in Brazil.  He also has held positions with Oremar Brazil, working with
Carnival and Cunard cruise lines, and at Sheraton Brazil. 

ABREMAR also appointed two new vice presidents, Rene Hermann, of Costa
Cruises, and Adrian Ursili, of MSC Cruises.  

ABREMAR was created in January 2006, to represent and promote the cruise
industry within Brazil and abroad.  It promotes the modernization of port
infrastructures and assists in educating travel agents in the selling of
cruise holidays.  Currently, ABREMAR includes 15 associated companies,
including Royal Caribbean Cruises Ltd., MSC Cruises, Costa Cruises, travel
agencies and tour operators.

Royal Caribbean International will operate two ships in Brazil during 2009 and
2010.  Vision of the Seas will sail round trip from Sao Paulo (Santos),
Brazil, on a variety of three- to seven-night sailings to Brazilian ports,
from November 2009 to March 2010.  Splendour of the Seas will visit ports in
Brazil, Argentina and Uruguay during a variety of three- to eight-night round
trip sailings from Sao Paulo. 

Royal Caribbean Cruises Ltd. is a global cruise vacation company that operates
Royal Caribbean International, Celebrity Cruises, Pullmantur, Azamara Cruises
and CDF Croisieres de France.  The company has a combined total of 38 ships in
service and six under construction.  It also offers unique land-tour vacations
in Alaska, Asia, Australia, New Zealand, Canada, Europe and South America. 
Additional information can be found on www.royalcaribbean.com,
www.celebrity.com, www.pullmantur.es, www.azamaracruises.com,
www.cdfcroisieresdefrance.com or www.rclinvestor.com.

SOURCE  Royal Caribbean Cruises Ltd.

Elisabetta Raffo of Royal Caribbean Cruises Ltd., (+44) 1932 834272 or (+44)
7595 106410, eraffo@rccl.com
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