Research and Markets: Huge Scope Offered for Mobile Advertising Enlivens the Vehicle Wrapping Market in North America

DUBLIN--(Business Wire)--
Research and
Markets(http://www.researchandmarkets.com/research/07dfde/wrapping_it_up_m) has
announced the addition of Frost & Sullivan's new report "Wrapping It Up - Market
Overview of the Vehicle Wrapping Industry" to their offering.

This Frost & Sullivan research titled Wrap It Up - Market Overview of Vehicle
Wrapping Industry provides insight into the potential of the vehicle wrap market
with respect to vehicles, revenues, and opportunities. The objective of this
research service is to educate automotive aftermarket participants about this
product/service and provide insight into the market's structure. It also
examines the key issues, challenges, opportunities, and trends that are at play
in the vehicle wrap industry for light vehicles as well as commercial vehicles
in North America. In this research, Frost & Sullivan's expert analysts
thoroughly examine the following markets: wrap medias, wrap printing, and wrap
installation.

Market Overview

Originally designed as a means of creating mobile advertising, vehicle wraps
have witnessed rapid growth in North America in recent years. The market, which
is in the growth stage, is a long way from saturation. The medium enables wide
marketing outreach, and the effectiveness of the advertising as well as its
aesthetic appeal has been the reason behind the huge demand for vehicle wraps.
"Vehicle wraps open new doors for automotive savvy business operators looking
for the next service expansion opportunity," notes the analyst of this research
service. "Demand from commercial vehicle operators also supports a host of
interrelated automotive services, including glass repair, collision repair, body
customization, performance tuning, custom paint, electronics installation,
detailing, hitch, and accessory installations." Further, each wrap passes
through three phases, graphics development, printing, and installation, and
numerous small participants operating in these segments are also eyeing the wrap
industry. With high fuel prices impacting virtually all automotive related
services, segments such as vehicle wraps are expected to offset the impact of
rising fuel prices and combine advertising with service delivery.

With the industry crossing the five-year mark, the number of wrapped vehicles
returning to shops for removal is growing. Going forward, removal will emerge as
a significant contributor to overall market revenues. Another factor fuelling
growth in the vehicle wrap sector is the availability of GPS tracking
information developed in 2003. These systems co-ordinate route information with
population and vehicle concentrations and provide assistance to media buyers and
advertisers, greatly facilitating the assessment of reach, advertising
effectiveness and return on investments (ROI).The industry generated an
estimated $220-$250 million at the retail level (finished product) in 2008. This
is expected to increase 10 percent on an average annually up to 2011.

Quality Remains the Key for Market Development and Penetration

While the market is still in the developmental stage, it is extremely
sophisticated. Proliferation in the number of companies offering vehicle wrap
services is already fuelling price competition. This has raised concerns among
existing participants regarding long-term profitability, image quality, and
installation quality. Industry leaders fearful of quality and price erosion are
putting measures in place to raise the quality bar, effectively restricting
entry and preventing price erosion and commoditization. "Quality assurance is
the strategic position that will grow the revenues of this marketplace,"
observes the analyst. "For the corporate sector, wraps are intended for the
communication of corporate images or building corporate identity, therefore, it
is imperative that the highest standards of quality are maintained."

At present, scant data is available regarding the true size of the vehicle wrap
market in terms of the number of vehicles wrapped or the printed media. These
metrics are still being evaluated, and once the lacuna is filled, the prospects
of the market will receive a significant boost. Information on lead generation
related to the wrap, number of vehicle wraps complete, wrap images in place, and
average wrap cost per vehicle size will prove to be immensely valuable for small
business owners. Vehicle wraps have already permeated the public transit vehicle
sector. Trends indicate that the concept will gain traction in the future and
encompass a wider spectrum in the overall transportation arena.

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors
in this research:

By Vehicle Wrap Application Segment:

* Heavy duty vehicles (5-8)
* Light vehicles (class 1-4)

Key Topics Covered:

1 WRAPPING IT UP- MARKET OVERVIEW OF THE VEHICLE WRAPPING INDUSTRY

Overview of Major Findings

1. Research Findings

For more information visit
http://www.researchandmarkets.com/research/07dfde/wrapping_it_up_m

Laura Wood
Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716

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