Magnix(R)... The Safe Way to Learn & Play... Has Just Lost Weight!

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Mon May 18, 2009 12:15pm EDT 

  WAYNE, PA, May 18 (MARKET WIRE) -- 
Sandvik Innovations has expanded its magnetic ink technology, Magnix(R),
to print on significantly thinner paper for exciting new product
applications. This means that paper as light as 157gsm can be turned into
a magnetically interactive surface on both sides. The paper, which can be
printed four color on both sides, creates a Dynamic Interactive
Experience that can be tailored to the audience whether young or old.

    "A key advantage of Magnix(R) is that play pieces can be moved &
positioned throughout the product to create an interactive experience
over and over again. This new advancement has opened numerous new product
opportunities for us," stated Patricia Rauch, President Sandvik
Innovations. The Company has sold over 11 million copies of children's
books utilizing its Magnix(R) technology.

    Magnix(R) is a patented technology wholly owned by Sandvik Innovations. It
is a safe print based technology that provides the means to spot print
thin layers of magnetizeable ink onto paper, card, or film stocks. Very
thin layers of magnetizeable Magnix(R) ink can magnetically support
significant loads.

    Sandvik Innovations is one of the world's leading developers of
interactive learning books, focusing on fun, developmentally appropriate
products for infants, toddlers, and pre-schoolers. The Company's award
winning products are designed to stimulate a child's cognitive, social,
and sensory-motor development and leverage patented technologies to
provide the highest levels of interactivity. At the same time, Sandvik
Innovations promotes parental involvement by encouraging a parent's
creativity and participation. The Company's books are published in over
25 languages around the world. A complete list of the Company's product
offerings can be reviewed at www.sandvikinnovations.com. Sandvik
Innovations is headquartered in Wayne, Pennsylvania.

    

CONTACT:
Patricia Rauch
610-975-3582
Email Contact

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