/C O R R E C T I O N -- Innovative Beverage Group Holdings, Inc./

Innovative Beverage Group Profitable, Reporting 198% Increase in Revenue in
2008 After Launching drank(TM), the World's First Extreme Relaxation Beverage

HOUSTON, April 20 /PRNewswire-FirstCall/ -- Innovative Beverage Group
Holdings, Inc. announced today financial results for twelve months ending
December 31, 2008.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090219/DRANKLOGO )

For the twelve months ended December 31, 2008, gross revenue was $2,212,938 an
increase of 198.5% compared to $741,255 for the twelve months ended December
31, 2007.

Net income for the twelve months ended December 31, 2008 was $171,193 or
$0.003 per share, compared to a loss of ($320,206) or (0.005) per share for
the twelve months ended December 31, 2007.

The Company attributes this increase in revenue to the launch of its
proprietary product drank(TM) dubbed the World's First Extreme Relaxation
Beverage. drank(TM), a lightly carbonated grape flavored beverage is a unique
addition to the New Age beverage category designed to have an extreme calming
effect to relax the mind, body and soul. drank(TM) combines the natural
calming effects of melatonin, valerian root and rose hips, and has quickly
captured the attention of the public as the new go-to beverage for people
looking to relax without resorting to medication, sleep aids or alcohol. The
product is sold in prominent purple 16 ounce cans bearing the popular slogan
"Slow Your Roll."

Innovative Beverage accomplished this significant increase in sales in 2008
utilizing only a handful of independent beverage distributors. In early 2009
the Company began signing agreements with national distributors as demand for
their unique product increases. To date in 2009 seven major beverage
distributors MBC United, Clayton Distribution Co., Select Drink, Wil Fischer
Distributing, Arkansas Distributing, Mississippi Distributing, and Mitchell
Distributing signed on to distribute drank(TM) in 11 new territories. These
territories include areas in the states of Alabama, Arkansas, Georgia,
Missouri.

"Although we are thrilled with the dramatic increase in sales, we have yet to
attain even a fraction of what management believes is the potential market
share for our product. As we bring on new major distribution partners we feel
will be able to meet the increased demand for drank on a national level," said
Peter Bianchi, CEO of Innovative Beverage Group.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada based corporation
headquartered in Houston, Texas that engages in the distribution and wholesale
of products in the New Age beverage category. The Company recently launched
its first proprietary product drank(TM). Dubbed the world's first extreme
relaxation beverage, drank(TM) was created to induce a natural calming and
soothing effect when consumed. drank(TM) is a lightly carbonated grape
flavored beverage formulated with natural calming agents including melatonin,
rose hips, and valerian root. drank(TM) is sold in prominent purple, signature
16 ounce cans bearing the slogan "slow your roll" and is available in
convenience and grocery outlets in a growing number of regions throughout the
United States. Innovative Beverage Group began operations as a distributor for
well known national brands of beverage products including Jolt, Rock Star,
Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although
the Company continues to distribute many of these well known brands in the
greater Houston area, the expansion of Innovative's proprietary product
division has become foremost in their business model. Recent corporate
strategies have been focused on the marketing and distribution of drank(TM) to
accommodate the growing demand for the product. Innovative Beverage Group is
also currently working to add additional proprietary products to its line that
will complement drank(TM) and provide consumers with an array of new and
unique concepts in the New Age beverage category.

Cautionary Statement Regarding Forward-Looking Statements
Certain oral statements made by management from time to time and certain
statements contained in press releases and periodic reports issued by
Innovative Beverage Group, Inc., (the "Company"), as well as those contained
herein, that are not historical facts are "forward-looking" statements within
the meaning of Section 21E of the Securities and Exchange Act of 1934, and
because such statements involve risks and uncertainties, actual results may
differ materially from those expressed or implied by such forward-looking
statements. Forward-looking statements, including those in Management's
Discussion and Analysis, are statements regarding the intent, belief, or
current expectations, estimates, or projections of the Company, its directors,
or its officers about the Company and the industry in which it operates and
are based on assumptions made by management. Forward-looking statements
include without limitation statements regarding: (a) the Company's strategies
regarding growth and business expansion, including future acquisitions; (b)
the Company's financing plans; (c) trends affecting the Company's financial
condition or results of operations; (d) the Company's ability to continue to
control costs and to meet its liquidity and other financing needs; (e) the
declaration and payment of dividends; and (f) the Company's ability to respond
to changes in customer demand and regulations. Although the Company believes
that its expectations are based on reasonable assumptions, it can give no
assurance that the anticipated results will occur. When issued in this report,
the words "expects," "anticipates," "intends," "plans," "believes," "seeks,"
"estimates," and similar expressions are generally intended to identify
forward-looking statements.

For media samples, product photography and additional information, contact
Avalanche Strategic Communications at 201-488-0049 or email
drankpr@avalanchepr.com

SOURCE Innovative Beverage Group Holdings, Inc.

Christina Brozek, Avalanche Strategic Communications, +1-201-488-0049,
drankpr@avalanchepr.com