For the Guy Who's Afraid of Commitment... Here's a Website to Watch.

* Reuters is not responsible for the content in this press release.

Mon May 18, 2009 12:40pm EDT

NEW YORK, May 18 /PRNewswire/ -- The love affair between men and watches has
gone on since the beginning of time, or at least since the early 20th century.
But, like most love affairs, they often come with a high cost. Now, with new
leasing options from Steal the Time, a watch aficionado can enjoy his favorite
watch and flirt with a few others too.

Steal the Time (www.stealthetime.com) caters to watch aficionados and novices
alike. It's perfect for those guys who want to take a watch for a test-drive,
but don't want to commit. With more than 30 high-end timepieces to choose
from--ranging from Cartier to Panerai to Rolex, and many others in
between--each watch is in mint condition and ready to lease for as long as a
connoisseur wants. All a watch guy needs to do is sign up for membership for a
nominal monthly fee, select a watch, and pay a weekly or monthly leasing fee
based on which watch he selects and how long he keeps the watch. When he's
ready to trade in one watch for another model, he simply returns the watch and
chooses another. Donald Trump would be jealous!

The founders of Steal the Time, Justin Figari and Jonathan Abusamra, both work
in the banking industry and decided it was time to bring high-end watches to
the people. "We both enjoy wearing watches, and clearly not everyone can
afford to buy every watch they crave, so we decided to make watch-wardrobing
more accessible," Figari said. The website works like a layaway program too.
If a member decides to keep the watch, or purchase another watch, a portion of
their previous payments go toward the full payment up to a specific amount. In
other words, this is a "pay-while-you-play" plan that builds equity with every
payment.

So for those who are stuck for an idea on what to give their husband or dad
for Father's Day, or their son who's graduating and entering the job market,
or their brother for his next big birthday...consider a month-long rental of
his favorite watch. And if he's very deserving, maybe he'll get to own it
himself someday; but at least in the meantime he can have fun playing the
field.

For more information, visit www.stealthetime.com.

SOURCE  Steal the Time

Michele Gallagher, Michele@thegallaghergroup.net, +1-917-497-5114
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