Panama's Cable Onda Selects PeerApp for Video Caching

NEWTON, MA and PANAMA CITY, May 18 (MARKET WIRE) --
Cable Onda, the largest cable TV operator and only Triple Play provider
in Panama, today announced that it has selected and deployed PeerApp's
UltraBand(TM)1000 product to provide video caching services to its
subscribers. By deploying Intelligent Media Caching from PeerApp Ltd,
Cable Onda reports a four-time improvement in the delivery of streaming
video and file downloads while saving a significant portion of their
transit budget.

Cable Onda is a rapidly growing cable TV operator that also provides
Internet broadband services to more than 50% of its video subscribers.
Those broadband subscribers are now receiving the best Internet Video
experience possible, through the implementation of PeerApp media caching
and content acceleration technology. As one of the fastest growing
broadband network operators in Central America, delivering the best
possible quality video experience for their Internet users is a key
element of their growth strategy.

"Cable Onda is perceived as an expert in video services, and we want to
leverage our excellent brand and extend it to the Internet. We view our
broadband business as very complimentary to our cable television business,
and providing a high quality Internet Video experience is a key element to
growing our subscriber base. As video becomes a dominant Internet
application, media caching is providing us a competitive edge. It also
allows us to accomplish our goals without overwhelming our bandwidth
budget. PeerApp is allowing us to increase our competitive edge, grow our
subscriber base faster, and keep our customer satisfaction high," said
Cable Onda's Technology Director, Diego Eleta.

PeerApp's UltraBand(TM) 1000 system uses patented caching technology that
enables network operators to control, manage and accelerate Internet Video
traffic from inside their networks, reducing the amount of expensive
transit bandwidth required.

"Cable Onda is a visionary in the area of service delivery for Internet
Video. The company has chosen to be proactive and recognize the Video
Internet as a business opportunity rather than a threat; deploying
UltraBand is an important part of their strategy," said PeerApp Chairman
and CEO Robert Mayer. "With the UltraBand system, network operators no
longer have to make trade-offs between service quality and profit margins.
Our solution also benefits everyone in the distribution chain: CableOnda,
their subscribers, and the content providers."

Cable Onda's Technology Director also states, "In addition to improving
the user satisfaction, the UltraBand system paid for itself in less than
12 months, simply by saving transit bandwidth."

About PeerApp Ltd.

PeerApp (www.peerapp.com) is the technology innovator and leading provider
of intelligent media caching solutions that help network operators
worldwide -- including a number in Latin America -- manage multimedia
content to improve network efficiency and enhance subscribers' Quality of
Experience (QoE).

Contact:
Mark Strangio
PeerApp Ltd.
Email Contact
+1-617-795-0977 x116

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