vAuto Introduces AutoWriter® Technology to Generate Custom Online Vehicle Descriptions

OAK BROOK, Ill.--(Business Wire)--
Automotive dealers can now dynamically generate and publish custom descriptions
for their vehicles advertised online using AutoWriter® Technology, released
today by vAuto.

Today`s used car market is extremely competitive and buyers are doing more
online research than ever before. Therefore, it is imperative that the dealer`s
online inventory makes the buyer`s short list. Research indicates that one of
the top criteria for making this list is compelling descriptions. However, right
now most dealers are challenged to write descriptions that generate
click-throughs.

"Unlike any other product available today, vAuto`s AutoWriter is the only
technology that doesn`t use repetitive templates but, rather, generates a unique
and compelling description for each vehicle," says Keith Jezek, the company`s
president and CEO. "We are bringing to the industry the first logic engine with
the ability to dynamically generate descriptions that capture the attention and
imagination of online shoppers."

vAuto`s AutoWriter Technology generates rich, persuasive descriptions for any
car. In addition to generating sentences, it enables dealers to emphasize unique
attributes of each of their cars, for example low mileage, high performance and
fuel efficiency. The software also allows dealers the ability to customize their
descriptions with specific phrases, phone numbers and dates.

Headquartered in the Chicago suburb of Oak Brook, IL., vAuto also maintains a
research and development center in Austin, Texas. The company`s "Live Market
View" technology currently allows its more than 2,000 dealers to manage their
used-car inventories based on comprehensive supply-and-demand information mined
by vAuto. Details on millions of pre-owned vehicles are maintained and updated
on a daily basis within vAuto`s database.

The nation`s six highest-volume franchised dealerships by brand currently use
vAuto pricing, appraisal and stocking systems, including Chevrolet, Ford, Honda,
Nissan, Lincoln-Mercury and Toyota. Virtually every imported and domestic
vehicle brand is represented on the company`s customer list.

Further information about vAuto is available at www.vauto.com. The company`s
chairman and founder, Dale Pollak maintains a blog for the discussion of
used-car trends at www.dalepollak.com.

Media Contacts:
Michelle Black
vAuto
Phone: +1.630.590.2023
E-mail: mblack@vauto.com

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