Polaris Announces Creation of On-Road Vehicle Division

New Division Aims to Further Strengthen Company`s Position in Critical On-Road
Marketplace
MEDINA, Minn.--(Business Wire)--
Polaris Industries Inc. (NYSE: PII) today announced the creation of a new
On-Road Vehicle Division to help continue its drive toward the company`s vision
and objectives which include establishing a significant on-road presence. The
new division takes the existing skills and assets within the company and aligns
them in a way that maximizes cohesive and strategic growth for Victory
Motorcycles and other on-road products and brands.

"Victory Motorcycles, with its strong brand recognition and customer loyalty,
will be one of the major components of our new On-Road Vehicle Division that
we`re announcing today," said Scott Wine, Chief Executive Officer of Polaris
Industries. "This new division will support our efforts to be the `Best in
Powersports` and continue building on our strong on-road brands and global
market leadership in this critical space."

Several organizational changes that set the foundation of the On-Road Vehicle
Division are also being announced today. Intended to further strengthen the
company in the on-road marketplace, these management moves put the new division
in the best possible position to sustain profitable growth and long-term
success.

First among these changes is Mark Blackwell`s new role as Vice President of
Motorcycles. Blackwell has spent the past eight years leading day-to-day
operations for Victory Motorcycles and played a key role in building the brand
from an unknown startup into a highly regarded competitor considered to be among
the worlds finest. Under Blackwell`s leadership, Victory has expanded into
markets outside the United States and is well-positioned for long term success.
Blackwell`s deep knowledge of products and markets in the motorcycle industry
will continue to be an invaluable asset to the Victory brand and all other
on-road vehicles.

Mike Jonikas, currently Vice President, Sales & Corporate Marketing has been
appointed to the newly created role of Vice President of the On-Road Vehicle
Division. In this position, Jonikas will be responsible for rapidly growing the
on-road business for Polaris including strategic direction for Victory
Motorcycles, and any on-road adjacencies we may add in the future. Jonikas
brings proven skills to the On-Road Vehicle Division that include leading
business teams to profitable growth, developing new markets and successful
commercialization of new products. He will continue to lead our Sales &
Corporate Marketing teams. During the past nine years, Jonikas has succeeded in
several key roles with Polaris including Director of Product & Marketing
Management for ATV, the first General Manager of the Polaris side-by-side
business, and eventually as Vice President Sales & Corporate Marketing,
overseeing the creation and phased roll-out of the Max Velocity Program.

Steve Menneto has been promoted to the position of General Manager of Victory
Motorcycles, to lead profitable sales growth for this business. Since joining
Polaris in 1997, Menneto has risen quickly, and has demonstrated a strong
knowledge for strategic planning and increasing business profitability.
Additional experience in positions such as Region Sales Manager, Director of
Dealer Development and Director of North American Sales developed Menneto`s deep
understanding of Victory`s dealer network and his keen eye for the competitive
environment at the dealership level for on-road vehicles.

"The Victory Motorcycles brand was essentially built from scratch through
tireless work in the past ten years," said Bennett Morgan, Chief Operating
Officer of Polaris Industries. "Now, by combining the diverse strengths of Mark,
Mike and Steve to further develop our long-term strategies in the On-Road
Vehicle Division, we are positioning ourselves for continued growth both in the
motorcycle industry and, in the bigger picture, across all segments of the
on-road marketplace."

Polaris is committed to growing its on-road vehicle business through continued
growth in the motorcycle industry along with successfully introducing products
into other on-road adjacencies in the future. The creation of this new On-Road
Vehicle Division reflects efforts to position the company`s key personnel into
roles that suit their strengths and allow them to further develop the Polaris
business and brands within the on-road market.

Lastly, Judy Kulsrud has been appointed to the position of Director of North
American Sales replacing Steve Menneto. Judy has been with Polaris since 1995
and has a broad set of experiences across many functional areas of the business
including management positions in Retail Development, Sales Operations, Regional
Sales Management, and most recently the position of Director of Dealer
Development. Judy has consistently delivered results and been successful in each
of these positions.

ABOUT POLARIS

With annual 2008 sales of $1.9 billion, Polaris designs, engineers, manufactures
and markets off-road vehicles (ORVs), including all-terrain vehicles (ATVs) and
the Polaris RANGER®, snowmobiles and Victory Motorcycles® for recreational and
utility use. Polaris is a recognized leader in the snowmobile industry, and one
of the largest manufacturers of ORVs in the world. Victory Motorcycles,
established in 1998 and representing the first all-new American-made motorcycle
from a major company in nearly 60 years, are rapidly making impressive in-roads
into the cruiser and touring motorcycle marketplace. Polaris also enhances the
riding experience with a complete line of Pure Polaris® apparel, accessories and
parts, available at Polaris dealerships. Polaris Industries Inc. trades on the
New York Stock Exchange under the symbol "PII," and the Company is included in
the S&P Small-Cap 600 stock price index. Information about the complete line of
Polaris products, apparel and vehicle accessories, is available from authorized
Polaris dealers or anytime from the Polaris homepage at
www.polarisindustries.com.

Polaris Industries Inc.
Marlys Knutson, 763-542-0533
marlys.knutson@polarisind.com

Copyright Business Wire 2009