Salute America's Heroes by Snagging Specialty Bottles of Jim Beam(R) Bourbon

Limited-edition labels raise awareness and generate support for the military,
firefighters and their families

DEERFIELD, Ill., May 18 /PRNewswire/ -- This summer, limited-edition bottles
of Jim Beam - the world's No. 1-selling Bourbon - will help generate
much-needed support for America's military, firefighters and their families.
Wrapped with custom labels in support of Operation Homefront or the Terry
Farrell Firefighters Fund, the specialty bottles will be available starting
May 25, Memorial Day.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090518/CG18661-a)
(Photo: http://www.newscom.com/cgi-bin/prnh/20090518/CG18661-b)

Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)] developed
these specialty bottle labels to raise awareness for two non-profit
organizations dedicated to the well-being of these heroes and their families.
Operation Homefront provides emergency financial and morale assistance to
troops, their families, and wounded warriors, while the Terry Farrell
Firefighters Fund assists firefighters and their families with educational,
medical and equipment needs. The two Jim Beam bottles - one bearing Operation
Homefront's stars and stripes logo and the other depicting a firefighter -
will be available in select stores Memorial Day through the Fourth of July.

"We all benefit from what these brave men and women do every day and this is a
way that people can show their appreciation while enjoying themselves at the
same time," said Rory Finlay, global chief marketing officer, Beam Global
Spirits & Wine, Inc. "We invite everyone to toast these two worthy
organizations."

Operation Homefront
"Our partnership with Jim Beam is tremendous because of the Bourbon's
popularity," said Amy Palmer, chief operating officer, Operation Homefront.
"Dedicating a bottle to our organization gives us great visibility and allows
people to show their support for the troops who risk their lives to protect
our freedom."

Last year, Jim Beam donated upwards of $250,000 to Operation Homefront through
corporate donations, local market events as well as support from its
distributors and retailers. Jim Beam hopes to build on that momentum and raise
even more money to support Operation Homefront's mission. For more information
about Jim Beam's partnership with Operation Homefront, please visit
http://www.jimbeam.com/operationhomefront.aspx.

"Jim Beam supports Operation Homefront and the Terry Farrell Firefighters Fund
because our brands share the same commitment and values - true character,
integrity and doing the right thing," said Kelly Doss, senior director of
Bourbon and whiskeys, Beam Global Spirits & Wine, Inc.

Terry Farrell Firefighters Fund
After fire Chief Terry Farrell perished in the terrorist attacks on the World
Trade Center - along with 342 of his firefighter brethren - his family
established his namesake Fund that honors these modern day heroes. The
organization donates firefighting equipment to underfunded fire stations as
well as provides scholarships and medical services to the families of active,
retired and fallen firefighters across the nation.

"By simply buying a bottle of Jim Beam, people across America can send a
message of appreciation to the firefighters who keep us safe," said Brian
Farrell, chairman of the Fund and brother of Terry Farrell.

Jim Beam has already raised $200,000 for the Fund since 2005, and plans to
donate an additional $100,000 this year by expanding commemorative bottle
sales from the East Coast to 23 states. For a list of participating states and
more information about the Fund, please visit
http://www.terryfarrellfund.org/.

About Beam Global Spirits & Wine:
Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is
building brands people want to talk about. Consumers from all corners of the
globe call for our brands, including Jim Beam(R) Bourbon, Sauza(R) Tequila,
Canadian Club(R) Whisky, Courvoisier(R) Cognac, Maker's Mark(R) Bourbon,
Laphroaig(R) Scotch Whisky, Cruzan(R) Rum, Larios(R) Gin, Whisky DYC(R),
Teacher's(R) Scotch Whisky, DeKuyper(R) Cordials and Liqueurs, Knob Creek(R)
Bourbon and Starbucks(TM) Liqueurs. Beam Global Spirits & Wine is part of
Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company. For more
information on Beam Global Spirits & Wine, its brands, and its commitment to
social responsibility, please visit www.beamglobal.com and www.drinksmart.com.

About Operation Homefront:
Operation Homefront(R) provides emergency and morale assistance for our
troops, the families they leave behind and to wounded warriors when they
return home. A nonprofit 501(c)(3), Operation Homefront leads more than 4.500
volunteers in 30 chapters nationwide, and has provided critical assistance to
more than 45,000 military families in need. Operation Homefront also hosts the
Web community Operation Homefront Online. For more information, please visit
www.operationhomefront.net and www.homefrontonline.com.

About the Terry Farrell Firefighters Fund:
The Terry Farrell Firefighters Fund assists firefighters and their families
with educational, medical and equipment needs. Established in memory of Terry
Farrell, a decorated member of Rescue 4/FDNY and chief of the Dix Hills
Volunteer Fire Department, the Fund carries on Terry's legacy of helping
others wherever there's a need. The Fund donated more than $200,000 of new and
surplus equipment to underfunded firehouses in 2008 and has awarded more than
$500,000 in scholarships to firefighters' family members since 2002. In 2009,
the Fund is expanding nationally to benefit more firefighters and their
families than ever. For more information, please visit
http://www.terryfarrellfund.org/ or
http://www2.thestuffinside.com/terryfarrellfund.

Jim Beam(R) Kentucky Straight Bourbon Whiskey, 40% Alc./Vol.
(C)2009 James B. Beam Distilling Co., Clermont, KY.

SOURCE Beam Global Spirits & Wine

Dan Cohen of Beam Global Spirits & Wine, +1-847-444-7657,
Dan.Cohen@beamglobal.com; or Joey Lomicky, +1-612-455-1734,
jlomicky@psbpr.com, for Operation Homefront; or Michelle Theilmann,
+1-612-455-1751, mtheilmann@psbpr.com, for Terry Farrell Firefighters Fund