Strategy Analytics: 90 Percent of Feature Phone Owners Want Applications

VoIP and Maps Most Appealing; Teens Want Social Networking Apps
LONDON--(Business Wire)--
The Strategy Analytics Wireless Device Lab report, "Over 90% of Feature Phone
Owners Want to Download Apps," found that non-Smartphone owners show a strong
interest in downloading and installing applications onto their mobile device.

VoIP, Instant Messaging and Navigation/Mapping applications are of greatest
interest to feature phone owners. Additionally, respondents under the age of 30
are more interested in having applications on their phone than older users.

"With feature phone owners demonstrating a strong interest in having
applications on their device, device manufacturers, operators and content
providers have an opportunity to target a wider audience outside the Smartphone
application market, which is becoming increasingly crowded." commented Paul
Brown, Senior Analyst in the Strategy Analytics User Experience Practice.

Kevin Nolan, Vice President at Strategy Analytics, added "For those under 30,
applications that provide direct access to Social Networking profiles are of
particular interest."

About Strategy Analytics

Strategy Analytics, Inc. provides timely and actionable market intelligence
focused on opportunities and disruptive forces in the areas of Automotive
Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless
Intelligent Systems and Virtual Worlds. Headquartered in Boston, MA, with
offices in the UK, France, Germany, Japan, S. Korea and China, Strategy
Analytics works with clients through annual multi-client services, management
team workshops and custom consulting engagements. For more information, please
visit http://www.strategyanalytics.com/

Strategy Analytics, Inc.
European Contact:
Paul Brown, +44(0) 1908 423 612
pbrown@strategyanalytics.com
or
US Contact:
Christopher Dodge, +1 619 947 3983
cdodge@strategyanalytics.com

Copyright Business Wire 2009