Competition Heats Up as a New Player Enters Cameroon's Mobile Market, Pyramid Research...

Competition Heats Up as a New Player Enters Cameroon's Mobile Market, Pyramid
Research Finds

CAMBRIDGE, Mass., May 18 /PRNewswire/ -- A potential new player in Cameroon's
mobile market and regulatory pressure to cut prices will help to more than
double the country's mobile penetration by 2014, according to a new report
from Pyramid Research (www.pyr.com), the telecom research arm of the Light
Reading Communications Network (www.lightreading.com).

Communications Markets in Cameroon offers a precise, incisive profile of the
country's converged telecommunications, media, and technology sectors based on
proprietary data from our research in the Cameroon market. The 23-page report
provides detailed competitive analysis of both the fixed and mobile sectors,
tracks the market shares of technologies and services, and monitors the
introduction and spread of new technologies such as WiMax, IPTV, and VoIP.
This executive study provides a comprehensive view of the Cameroon
communications market by analyzing key trends, evaluating near-term
opportunities, and assessing upcoming risks factors.
Download an excerpt of this report here:
http://www.pyr.com/downloads.htm?id=18&SC=PR051809_CIRCAM

Cameroon is characterized by high per-minute prices and a lower penetration
than its GDP per capita would suggest, reaching only 30 percent at year-end
2008, notes Yejide Onabule, analyst at Pyramid Research and author of the
report. "However, due to the potential entry of a third mobile operator and
the increased use of mobile services due to regulatory pressure to cut prices,
Pyramid predicts Cameroon's mobile penetration to more than double in the next
five years from 36 percent expected in 2009 to 80 percent by 2014," she says.

"There are currently three main players in Cameroon's telecom market: fixed
incumbent Camtel, which dominates the fixed market, MTN, and Orange sharing
the mobile space," says Onabule. "The potential entry of Camtel as an operator
in the mobile market will hit MTN's share the most, while Orange will maintain
a more stable position," she adds.

"Camtel, as the only operator with a fixed wireline network, would have an
edge in providing converged services, once it's able to get over its funding
problems and privatization process," Onabule explains. "All three operators
should consider further investments to upgrade and improve their network and
services - with the introduction of higher network speeds and new
applications, the use of mobile broadband and other data services will
increase," she says.

Communications Markets in Cameroon is part of Pyramid Research's Africa and
the Middle East Country Intelligence Report Series. Pyramid Research's premium
Country Intelligence Reports are the industry's best available analysis on
market trends, regulatory environments, and competitive dynamics for 60
countries worldwide.

Download an excerpt of this report here:
http://www.pyr.com/downloads.htm?id=18&SC=PR051809_CIRCAM

Communications Markets in Cameroon is priced at $990 and can be purchased
online here:
http://www.pyramidresearch.com/store/CIRCAMEROON.htm?sc=PR051809_CIRCAM or
through Dave Williams via email at dave.williams@pyr.com or telephone at +1
858-485-8870.

For more information about Pyramid Research's products and services, please
visit www.pyr.com or contact us at info@pyr.com.

About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex
demands our clients face in the telecommunications, media and technology
industries. Our analysis is uniquely positioned at the intersection of
emerging markets, emerging technologies and emerging business models, powered
by the bottom-up methodology of our market forecasts for over 100 countries --
a distinction that has remained unmatched for more than 25 years. As the
telecom research arm of the Light Reading Communications Network, Pyramid
Research works with Heavy Reading, providing the communications industry's
most comprehensive market data, trusted research and insightful technology
analysis.

About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the leading online
media, research, and focused event company serving the $3 trillion worldwide
communications market. Lightreading.com is the ultimate source for technology
and financial analysis of the communications industry, leading the media
sector in terms of traffic, content, and reputation. Light Reading's research
arms, Heavy Reading and Pyramid Research, provide the most comprehensive
communications research, market data, and technology analysis in close to 100
markets around the world. Light Reading produces nearly 20 targeted
communications events including TelcoTV, Ethernet Expo New York and Ethernet
Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as focused
one-day events tailored for cable, mobile, and wireline executives. Light
Reading was acquired by United Business Media in August 2005 and operates as a
unit of TechWeb.

About TechWeb
TechWeb (http://techweb.com/aboutus), the global leader in business technology
media, is an innovative business focused on serving the needs of technology
decision-makers and marketers worldwide. TechWeb produces the most respected
and consumed media brands in the business technology market. Today, more than
13.3 million* business technology professionals actively engage in our
communities created around our global face-to-face events, Interop, Web 2.0,
Black Hat, and VoiceCon; online resources such as the TechWeb Network, Light
Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The
Financial Technology Network; and the market leading, award-winning
InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street & Technology
magazines. TechWeb also provides end-to-end services including next-generation
performance marketing, integrated media, research, and analyst services.
TechWeb is a division of United Business Media, a global provider of news
distribution and specialist information services with a market capitalization
of more than $2.5 billion.
*13.3 million business decision-makers: based on number of monthly connections

About United Business Media Limited
UBM (UBM.L) focuses on two principal activities: worldwide information
distribution, targeting and monitoring; and, the development and monetization
of B2B communities and markets. UBM's businesses inform markets and serve
professional commercial communities - from doctors to game developers, from
journalists to jewelry traders, from farmers to pharmacists - with integrated
events, online, print and business information products. Our 6,500 staff in
more than 30 countries are organized into specialist teams that serve these
communities, bringing buyers and sellers together, helping them to do business
and their markets to work effectively and efficiently. For more information,
go to http://www.unitedbusinessmedia.com.

Press contact:
Jennifer Baker
+1 617 871-1910
jbaker@pyr.com

SOURCE Pyramid Research

Jennifer Baker, +1-617-871-1910, jbaker@pyr.com