Data Age Integrates PawnMaster(R) Software and Text Messaging Service

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Mon May 18, 2009 2:38pm EDT

LARGO, Fla., May 18 /PRNewswire/ -- Data Age Business Systems, Inc. (Data
Age), a leading provider of Financial Transaction Software Solutions,
announced today that PawnMaster(R) Software now can be ordered with Text
Messaging Service.

Data Age's Text Messaging Service is part of the 8.02 version of PawnMaster.
The integrated Text Messaging function is designed to improve shop
efficiencies. With this option PawnMaster customers have the ability to send
short messages to their customer's cell phones. According to Data Age's Vice
President of Sales and Marketing, Victor Guzman, the Text Messaging Service is
very easy to use and will reduce operating costs for pawnshops. It will also
impact cash flow and improve customer retention. 

"Our integrated text messaging solution allows pawnshops to send targeted
messages to their clients providing reminders of payment due dates, and
forfeit due dates," Guzman said.  

Guzman went on to explain that pawnshops can use text messaging to notify
clients of availability of wanted items when they become available and repair
items ready for pick-up.  The new Text Messaging Service will also enable
pawnshops to dramatically reduce incoming calls from customers. 

Phil Webb, CEO of Best Pawn & Jewelry and a longtime PawnMaster user, says his
associates are constantly answering phones and looking up customer due dates,
customers are put on hold on the phone and customers that are being helped in
the store are also experiencing delays because of the phone interruptions.
"Not only will our customer service improve, but Text Messaging can improve my
cash flow by freeing up valuable associates time by allowing the Text
Messaging to remind clients that they have a payment due shortly and also by
encouraging clients to come in before their loan expires," Mr. Webb said.

About Data Age
Data Age Business Systems is a leading provider of Financial Transaction
Software Solutions designed to help businesses improve profitability, comply
with regulatory environments, and to implement controls that facilitate
decision making, diversification and growth. Data Age provides software
solutions to Pawnbrokers, Check Cashing, Payday Loan, Liquor Store, Gun Shops,
Buy Sell and Title Loan businesses. In addition, the company provides Credit
Card Merchant Processing and off-site Data Storage services.
 
For further information, contact Data Age, Corporate Communications at
727-582-9100 x107.



SOURCE  Data Age Business Systems, Inc.

Data Age, Corporate Communications, +1-727-582-9100 x107
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