Eight O'Clock(R) Coffee Launches 'Discover The Difference' $10,000 Online Contest

Eight O'Clock(R) Coffee Launches 'Discover The Difference' $10,000 Online
Contest

www.discoverthedifference.com

MONTVALE, N.J., May 18 /PRNewswire/ -- Eight O'Clock Coffee has been making a
difference in people's lives, one cup at a time, for 150 years. Now the
popular coffee brand is hoping to make a big difference in someone's life with
the "Discover the Difference" contest (www.discoverthedifference.com). From
May 17 - June 28, 2009, people can enter the contest online by expressing via
photo and essay how winning $10,000 would make a difference in their life.
Eight finalists will be chosen, and America will vote to decide the Grand
Prize winner of $10,000 from July 14 - August 11, 2009!

(Photo: http://www.newscom.com/cgi-bin/prnh/20090518/NY18753LOGO )

During the "Discover the Difference" contest entry and voting periods, Eight
O'Clock Coffee is also giving away over 150 "instant win-spin" prizes,
including $2,500! People can visit the site daily and instant-win spin from
May 17 - June 28 and July 14 - August 11.

"It has been incredibly rewarding to have the great taste and great value of
Eight O'Clock Coffee recognized by multiple recent taste tests," said Alisa
Jacoby, Senior Brand Manager, Eight O'Clock Coffee. "The 'Discover the
Difference' contest gives us a wonderful opportunity to reward someone else in
a way that will make a difference in today's difficult economy."

For Eight O'Clock Coffee's "Discover the Difference" Contest rules and to
enter, visit www.discoverthedifference.com. Join the Eight O'Clock Coffee
Facebook Fan Page and follow Eight O'Clock Coffee on Twitter
(www.twitter.com/8oclockcoffee) for updates and to share with other Eight
O'Clock Coffee lovers.

The great taste of Eight O'Clock Coffee has been making a difference in
people's lives for 150 years. Best known for their #1-selling whole bean
coffee, Eight O'Clock Coffee offers a full line of gourmet coffee varieties in
ground and whole bean forms. Eight O'Clock Coffee is available at most U.S.
retailers where groceries are sold, and offers a loyal buyer rewards program:
ACCUMUL8 Rewards (at www.ACCUMUL8Rewards.com). For more information about
Eight O'Clock Coffee, visit www.EightOClock.com.

SOURCE Eight O'Clock Coffee

Audrey Scolny of S3 Public Relations, +1-973-257-5533, ascolny@s3s3s3.com, for
Eight O'Clock Coffee